Artemy Lebedev's net worth: how much does a designer, blogger, traveler earn?

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As I said earlier, Lebedev was a creative child. This quality only grew stronger with age.

After he was expelled, he became a student of Arkady Troyanker, at that time he was the art director of “Weekly Magazine” and “Itogi” and a famous illustrator and graphic designer. Troyanker still claims that Lebedev was his best student.

It was then that Artemy began to show his talent for design. And already at the age of 17, the young designer managed to come up with and implement his first project, and his parents did not help financially during this period of his life.

A little later, in the summer of 1992, our hero and his partner founded a project to develop the “A-square” design. But he worked for a short time: only until the end of the year.

And a year later, Artemy opens his own company called “Artographics”. By the way, the designer came up with the name himself. To attract clients, Lebedev created a portfolio with completed orders from non-existent clients. He created designs for books and magazines. And he was the only employee of his company who did absolutely everything: he accepted the order himself and dealt with it from start to finish.

At the same time, he worked part-time as art director of the MakTsentr company.

Childhood of Artemy Lebedev

Artemy Andreevich was born on February 13, 1975. Artemy Lebedev has intelligent parents . Artemy Lebedev’s mother is writer and TV presenter Tatyana Tolstaya, Artemy Lebedev’s father is philologist-professor Andrei Lebedev. His ancestors are not only Russian, but also Greek. The family tree on the maternal side included the outstanding writer Alexei Tolstoy and Valentin Lebedev, Colonel General.

Working as a designer and publicist is a natural choice for a person. Even as a child, he was a creative person and composed, no more and no less, logos from the initials of his peers.

Before school, Artemy's parents raised him themselves, but this did not influence his love of education in a positive way. In elementary school, he managed to change three schools, because he was not diligent and was expelled for absenteeism.

In 1989, the Lebedevs left for America , where Artemy went to the Parkville school in Baltimore. Leaving the country and a radical change in conditions only turned the teenager more against school and, at the same time, American life.

Artemy Lebedev left the USA and returned home alone. There he entered the humanities class at school No. 57, and then to Moscow State University to train as a journalist. This profession was not a vocation, it simply had the lowest passing grade. The attitude towards studies did not change at all, and the young man was expelled from the second year.

Lebedev, Artemy

Founder and owner of the design studio

Famous designer and blogger. Founder of the design studios “A-square”, “Artographics”, founder and owner of the design company WebDesign, renamed in 1998 to “Artemy Lebedev Studio”. Founder of the online advertising agency "Reklama.Ru". Since October 2008, he has been a representative of shareholders in , which owns the Russian-language segment of LiveJournal.

Artemy Andreevich Lebedev (Tema Lebedev [], []) was born in Moscow on February 13, 1975 [], [], [], [] in the Grauerman maternity hospital []. He weighed 3500 grams at birth with a height of 50 centimeters []. Artemy was the eldest son in the family of professor, philologist Andrei Lebedev [], [] and the famous writer, journalist and TV presenter Tatyana Nikitichna Tolstoy [], [], [], [], granddaughter of the writer Alexei Nikolaevich Tolstoy [].

Artemy spent his childhood in the Medvedkovo district of Moscow [], he did not go to kindergarten or nursery []. Lebedev studied at Moscow schools No. 273, 583 and 57 []. Even in the first grade, he began to get interested in design: then he came up with a logo from the first letters of his name and the names of two of his friends []. In 1989, Lebedev moved with his parents to the American city of Baltimore, where Tatyana Tolstaya taught Russian literature. There he studied at Parkville School in Baltimore [], but a year later he left his parents and returned to the USSR, in his words, having hated America [], []. In Moscow, Lebedev graduated from the humanities class of secondary school No. 57 [], []. In 1991, he entered Moscow State University, choosing the Faculty of Journalism because it had a low passing grade [], but did not attend lectures and dropped out of the second year [], [], [], [], [].

According to Lebedev, he learned design from Arkady Troyanker, art director of the Weekly Magazine and Itogi (Troyanker himself considered Lebedev his best student) [], [].

From the age of 16, Lebedev lived alone []. In 1992, he and his partner founded the design studio “A-square”, where he worked until the end of the year [], [], [], [], and in 1993 he founded the studio “Artographics”, creating books and magazines [ ], [], []. At the same time, Lebedev worked as an art director at the MakTsentr studio [], []. Lebedev compiled his first design portfolio from logos and business cards of fictitious companies [], []. In 1995, Lebedev began working in the field of Internet design, founding the WebDesign studio (later Lebedev owned the web design trademark []) [], [], [], [], []. Lebedev was spoken of as “the first designer of the Russian Internet” [], []. For his first project, he asked for 3 thousand dollars, at first he worked alone at home, meeting with clients right in the apartment. During his time working from home, he earned $30 thousand[]. Lebedev then hired employees, and in 1997 the monthly turnover of his company was 50-100 thousand US dollars []. In 1998, WebDesign was renamed Artemy Lebedev Studio [], [], []. By that time, she had already worked with the Moscow representative offices of Hewlett Packard, Comstar, Xerox, General Motors, Nissan, Procter & Gamble and the Central Bank of Russia [].

In 1997, Lebedev founded the online advertising agency Reklama.Ru, which owned the RB1, RB2 and TX3 banner networks []. In addition, he was one of the founders of the Netskate corporation, which was engaged in the creation of the first online stores in Russia []. In 1999, Reklama.Ru was bought by the Memonet holding, but according to the agreement, Lebedev’s studio continued to technically support the network. In 2001, Artemy Lebedev ordered the shutdown of this advertising network due to debt for maintenance [].

Already in 2000, Lebedev was called the most famous web designer in Russia. Since 2001, his studio began to engage in industrial design []. Among his most famous works in this area: designs for the Samsung microwave oven [] and keyboards with keys in the form of OLED displays: “Optimus mini three” [] and “Optimus maximus”. The latter went on sale in 2008 at a price of 44 thousand rubles and received wide popularity abroad [], in particular the design award at the international exhibition iF communication in 2008 [].

In 2008, Artemy Lebedev Studio employed 200 people, the company opened a branch in Kyiv, as well as a network of stores selling the studio’s design products in various cities of Russia []. “Studio” is considered the most famous design workshop on the Runet [], [], among its clients are Microsoft, Gazeta.ru, Euroset, Lenta.Ru [], []. Artemy Lebedev and his studio are famous for their informal style - the use of profanity not only on the official website, but also in design work, for example, in 2007, the Studio created an obscene version of the Euroset online store []. The studio is known for carefully selecting customers: Lebedev himself stated that he “needs at least a minimal creative reason why the order would be interesting to me” and that he will not make websites for politicians, individuals, pornographers, sectarians or priests [], [ ]. Lebedev has repeatedly stated about himself that he does not recognize politics and religion [], [].

Lebedev became more famous due to his own non-commercial projects: a website about the Moscow metro [], [], [], a collection of practical tips on design, typography and interfaces “.ru/Kovodstvo”, a collection of “idiocies” “NZhMD” [] (later - section “Idiotek” on the studio’s website), an online dictionary of abbreviations [], as well as the projects “Spanking”, “Polit-spanking” and later “Business Lynch”, where Lebedev, together with his colleagues in the design studio, reviews submitted design works [] , []. There are also reports about Lebedev’s travels on his personal website. There were rumors that the name of one of the first columnists and Internet critics, Katya Detkina, was one of Lebedev’s pseudonyms []. In July-September 2008, he became the organizer and participant of an “ethnographic expedition” across Russia, the progress of which was widely covered in the media. It was planned that Artemy Lebedev would drive his Range Rover SUV from Moscow to Vladivostok and back, but could not do this due to a car breakdown [], [], []. In 2009, Lebedev completed a similar automobile expedition in Ukraine [], and in 2010 - in the Caucasus and Kazakhstan []. Lebedev also conducted other “ethnographic expeditions” [], [].

Artemy Lebedev is a user of LiveJournal (LJ, LiveJournal, LJ, his pseudonym is tema []). In 2008, his blog was one of the three most read online diaries in Russian according to Yandex []. In the summer of 2008, access to his diary was temporarily closed due to the publication of a photograph of a half-naked girl, who, according to the LiveJournal Conflict Commission, was under 18 years old []. Lebedev repeatedly criticized the owner of the Russian-language segment of LiveJournal, but on October 16, 2008, at the invitation of the Kommersant publishing house, he became a representative of shareholders in Soup [], [], []. Lebedev promised to reform LiveJournal, “pacify advertising for all users” and “instill love for paid accounts” [], [].

In July 2008, reports appeared in a number of media outlets that an attempt was made on Lebedev’s life and he was hospitalized with a gunshot wound to his leg [], [], []. Although Lebedev was indeed in the hospital, he called the information about his injury a duck []. Some bloggers considered the incident a PR campaign [], [].

Since 2009, Lebedev has collaborated with the Perm Center for Design Development (PCRD) project, which was supported by the governor of the Perm region Oleg Chirkunov. The designer developed a logo for the city of Perm in the form of a large red letter “P”; by the end of the same year it became known that he became the art director of the Center [], [], [].

In March 2011, the airline filed a lawsuit against Lebedev, calling the collage that one of the designer’s readers posted in the comments to his post on LiveJournal, and the harsh statements of Lebedev himself after the airline refused to return his money for a disrupted flight, discrediting its business reputation [ ], []. On July 27 of the same year, the Moscow Meshchansky Court ordered the designer to remove cartoons with the Aeroflot logo and negative reviews about the company’s work from the blog, and also to compensate her for legal costs in the amount of 34 thousand rubles. The airline's representative planned to file another claim in the arbitration court [], [].

Lebedev is the author of the book “Leadership. Paragraphs about design”, published in 2007 [], and a series of books for the development of associative thinking in children “Look what I have!” (together with the artist Eduard Katykhin) []. Lebedev regularly travels around Russia giving lectures on design []. In his interviews, he claimed that he did not like the state of affairs with design in Russia and he wanted the phrase “Russian design” to make sense and not be associated with bast shoes []. Lebedev never considered himself a workaholic and stated that he was “just too lazy to leave work”[]. In 2000, Lebedev starred as a bandit in a Yandex commercial []. In addition, it is known that he became the prototype of the hero of the novel “Spare Instinct” by Tatyana Ustinova [].

Lebedev was married several times and has four children. One of his former spouses was journalist Marina Litvinovich [], [], []. Lebedev lives in Moscow in a rented apartment [], [].

Used materials

[1] The court ordered designer Lebedev to remove cartoons about Aeroflot from LiveJournal. - RIA News

, 27.07.2011

[2] The court ordered Lebedev to remove “photoshops” about Aeroflot from LiveJournal and pay compensation. — Slon.ru

, 27.07.2011

[3] Aeroflot is suing Tema Lebedev for accusations of stealing money and offensive photoshopped images. — GZT.ru

, 24.05.2011

[4] Artemy Lebedev

.
Entry dated May 23, 2011. — Blog of Artemy Lebedev (tema.livejournal.com)
, 05.23.2011

[5] Artemy Lebedev

.
RechEthnoExp - ethnographic expedition in July. — Blog of Artemy Lebedev (tema.livejournal.com)
, 05/19/2011

[6] Lebedev’s ethno-expedition to the Caucasus: Armenia is deprived of the attention of the diaspora, Yerevan is a “stunted scoop.” — Caucasian Knot

, 04.08.2010

[7] Irina Shcherbak

.
The ex-director of the Perm Center for Design Development about his resignation: “I will continue to accompany the project.” — URA.ru
, 04/21/2010

[8] Artemy Lebedev became art director of the Perm Center for Design Development. — New companion

, 04.12.2009

[9] Toyota FJ Cruiser survived the Ethnographic Expedition of Artemy Lebedev without a single breakdown. — Drom.ru

, 03.09.2009

[10] Yulia Kocherzhuk

.
"Sclerosis turning into insanity." — New companion
, 08/18/2009. — No. 31 (565)

[11] Ksenia Sobchak

.
Broadcast of the radio station on December 20, 18:05–20:00. — Radio station “Silver Rain”
, 12/20/2008

[12] Rating of Runet blogs. — Yandex blogs

, 21.10.2008

[13] Artemy Lebedev will restore order in LiveJournal. — Polit.ru

, 16.10.2008

[14] Demyan Kudryavtsev

.
My two cents. — Blog of Demyan Kudryavtsev (damian.livejournal.com)
, 10/16/2008

[15] Alexander Plyushchev, Artemy Lebedev, Nikolai Danilov

.
Internet in Russian regions. — Echo of Moscow
, 10/12/2008

[16] List of works for Yandex. — Artemy Lebedev Studio (www.artlebedev.ru)

, 15.09.2008

[17] Denis Yakovlev, Vasily Saprykin

.
From virtuality to reality. — Expanses of Russia
, 09/03/2008. — No. 36

[18] Emilia Kazumova

.
Bloggers will travel around Russia. — Vzglyad
, 07/24/2008

[19] Rich Brown

.
Optimus Maximus review. - CNet
, 07/17/2008

[20] Artemy Lebedev

.
Entry dated July 17, 2008. — Blog of Artemy Lebedev (tema.livejournal.com)
, 07.17.2008

[21] Korchmarek Natalia

.
This leg - who needs a leg. — Labor
, 07/16/2008. — No. 129

[22] Designer Artemy Lebedev was hospitalized with a gunshot wound. — Life.Ru

, 15.07.2008

[23] Bloggers wounded Tema Lebedev in the leg. — Webplanet

, 15.07.2008

[24] Anton Blagoveshchensky

.
Lebedev lynched RIA Novosti. — Webplanet
, 12/26/2007

[25] Anton Blagoveshchensky

.
Euroset covered its website with obscenities. — Webplanet
, 11/20/2007

[26] Alexey Ramensky

.
Theme in the shop. — Webplanet
, 01.11.2007

[27] Alena Kaminskaya

.
Artemy Lebedev: A newspaper is needed to kill a fly. - Komsomolskaya Pravda
, 06/04/2007

[28] For memory (comments on the entry). — Marina Litvinovich’s blog (abstract2001.livejournal.com)

, 25.02.2007

[29] Elena Kutlovskaya

.
Optimism without idiocy. — Nezavisimaya Gazeta
, 11.11.2005

[30] Live broadcast: Arkady Tovievich Troyanker. — Sostav.Ru

, 02.10.2004

[31] Nikolay Danilov

.
Where are Lebedev Studio employees born? — Artemy Lebedev Studio (www.artlebedev.ru)
, 02.12.2002

[32] Alexey Baromensky

.
Artemy Lebedev compared himself to Chubais. - Gazeta.Ru
, 05.23.2001

[33] Leonid Zubarev

.
“Design for fat people”, or Bite it: Black Mark - Art. Lebedev. - Russian Journal
, 02/01/2001

[34] Antonina Vetkina

.
Artemy Lebedev became the head of LiveJournal. — Komsomolskaya Pravda
, 10/18/2000

[35] Theme Lebedev played a bandit. — Internet.Ru

, 21.04.2000

[36] Anna Suzdaltseva

.
The first designer of the Russian Internet. — Vedomosti
, 08/16/1999

[37] Artemy Lebedev. — Rambler: People of the Decade 1996-2006

[38] Glafira Buyanova

.
Who does everyone know on the Internet... @ Famous faces Runet. - Who is who
. — No. 4 2002

[39] Artemy Lebedev

.
Leadership. Paragraphs about design. — Publishing house Artemy Lebedev Studio
. — 2007

[40] Artemy Lebedev, Eduard Katykhin

.
Look what I have! — Publishing house Artemy Lebedev Studio
. — 2004

[41] Artemy Lebedev. — The best web developers of Runet (bestwebdevs.ru)

[42] iF communication design award 2008. – International Forum Design (ifdesign.de)

[43] Anna Babyashkina

.
Fashionable god of Russian WEB. - Career
. — No. 3, 2002

[44] Yakutethnoexp. Part I. — Home page of Artemy Lebedev (tema.ru)

Career in design of Artemy Lebedev

After studying at the university, Artemy began to study with the art director of Itogi Arkady Troyanker, an excellent designer. In this field, Lebedev showed his talents and the ability to master the design direction.

Already at the age of 17, Artemy did not need the help of his parents to found his first design business project, thanks to which he reached a high level of the profession in Russia and abroad.

In 1992, the first design studio was founded together with a partner. However, due to the desire for greater independence, Artemy Lebedev abandoned this project a year later and in 1993 founded his own printing studio “Artographics”, which based its activities on publishing magazines and books. At the same time, he began working as an art director at MakTsentr, strengthening his creative professionalism.

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In 1995, the WebDesign studio was founded, in 1998 it was renamed the Artemy Lebedev Studio. At this time, he began to be perceived as “the first designer of the Russian Internet.” At first, Artemy created a design project for $3 thousand, made at home. Then he earned $30 thousand and was able to rent an office and hire employees, who increased the turnover to $100 thousand.

By the beginning of the 2000s, Artemy Lebedev Studio had become a major project. Now clients began to meet among the largest brands and companies. The designs and logos were recognized all over the world.

Among Artemy Andreevich’s works is the development of the design of the Optimus keyboard with displays inside the buttons.

Brief information

The famous entrepreneur, despite the lack of higher education, has been successfully engaged in business since the age of 17. Lebedev has a rather interesting biography. Artem was born into a family of hereditary intellectuals. His mother is the famous writer Tatyana Tolstaya, and his father is a professor in the field of philology Andrei Lebedev. Already in his school years, he was distinguished by unconventional creative thinking. Lebedev's old school friends recall that:

• Artemy was bored in class;
• he loved to draw and often came up with emblems and logos with their initials for his comrades;
• Lebedev was considered a careless student and was often scolded for absenteeism;
• Artem was a well-read and erudite boy, but did not like the strict framework of the school curriculum.

The future millionaire took his first steps in business at the age of 17, meeting the artistic director of Itogi. Arkady Troyanker introduced the talented young man to the fascinating world of design and graphics, and then explained how he could make money from it. In 1992, Lebedev opened his own web design studio.

This is interesting! After graduating from school, young Artem did not know where to go for a long time. Finally, he decided to enter the journalism department of Moscow State University due to a low passing score. The newly minted student decided that it was not necessary to attend lectures and seminars, and already in his second year he was expelled.

Figure 1. Famous web designer

Blogging and Travel

The designer became widely known thanks to non-profit projects. His blog on LiveJournal has become one of the most read in Runet. The designer speaks frankly and expressively talks about his trips to various countries.

The designer makes ethnographic expeditions, during which he is interested in such details as traffic lights, trash cans, signs, etc. he characterizes them in extravagant terms.

In 2020, Artemy became the only person from the post-Soviet space who visited 193 countries that are members of the UN.

Artemy Lebedev not only blogs and travels, but has also been running the “Kovodstvo” project for many years, which is dedicated to typography design, interface design, etc. His goal is to bring Russian design to a high level.

Major achievements and awards

Among the main achievements of the designer and blogger are:

1. The title “The most popular author of the Runet”, according to Yandex.
2. 22nd place in the ranking of the most famous travelers in the world.
3. The title “The only native of the USSR who visited 193 states that are members of the UN.”
4. Position of the head of the author’s project “Kovodstvo”, dedicated to web design.

In one of his television programs, Leonid Kaganov called the famous blogger the most authoritative Russian expert in the field of the Russian language.

Figure 3. Creative personality

Artemy Lebedev in Yuri Dud's studio

In 2020, Artemy Lebedev was interviewed by Yuri Dud. The interview lasted an hour. Artemy talked about various aspects of his work, as well as disagreements with customers. He spoke about his love for Japan, where people know how to enjoy life.

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In an interview, Artemy said that social networks are more profitable than the Studio. He talked about the design and said that he did not like the Tinkoff Bank logo. Moreover, he stated that under no circumstances should the VDud brand be redesigned.

Personal life

The personal life of Artemy Lebedev is carefully hidden from prying eyes. The designer does not discuss everything that goes beyond the scope of his professional activities with society, which causes numerous rumors around his own person.

It is known that Artemy was married to journalist Marina Litvinovich, who in 2001 gave birth to her first child, Savva. The couple's family life did not work out, so their marriage broke up. Information also appeared in the media that after separating from his wife, Lebedev became the father of three more children, but the designer himself did not officially confirm this.

View this post on Instagram

A post shared by Artemy Lebedev (@temalebedev) on Sep 21, 2018 at 4:09am PDT

Artemy Lebedev without glasses
In 2020, Artemy surprised his Facebook subscribers by announcing from his official page that he had become a father for the 10th time. According to the designer, he is now responsible for 4 daughters and 6 sons from infancy to 22 years. Many readers of Lebedev's blog doubted the veracity of this information.

Artemy became the author of a diet that helped him lose 20 kg in six months. Previously, his weight was 103 kg with a height of 180 cm. The essence of the diet is simple: reduce the expected portion of the product by half or more.

Personal life of Artemy Lebedev

At the request of Artemy Lebedev, children and wives, little can be found.

Artemy's personal life is hidden from everyone. The designer does not like to talk about things that are not related to his professional activities.

Artemy Lebedev ’s ex- is journalist Marina Litvinovich, who gave birth to her first child, Savva, in 2001. But they did not get along with each other within the framework of family life and divorced. The media said that Lebedev then had three more children, although he did not confirm this.

How many wives did Artemy Lebedev have? How many children does Artemy Lebedev have ? Artemy Lebedev's family like ?

There is very little information about this.

However, in 2020, Artemy announced on Facebook that his tenth child was born. As he now says, he has four daughters and six sons. Not all blog readers believed the designer’s words. Artemy Lebedev has children from 6 to 22 years old.

Former wife of Artemy Lebedev - Marina Litvinovich

The designer’s ex-wife is called “a woman of the new generation.” The ex-wife is a public figure, political strategist, journalist, human rights activist, member of the executive committee of the “Other Russia” coalition.

Marina was born into an intelligent family, where she was instilled with a love of knowledge, books, and theater. The girl did well at school, easily entered Moscow State University, and then entered a French college in the sociology department.

Later, Artemy’s wife, Marina, became a graduate student majoring in political science. At the same time, Litvinovich is mastering Internet technologies.

All subsequent activities of the advanced lady are related to politics, information analytics and network resources.

At one time, Lebedev’s ex-wife, Litvinovich, worked for Boris Nemtsov, Kiriyenko, Khakamada, Khodorkovsky, Nevzlin, Kasparov and other liberals. She was attacked and beaten twice because of her political activities.

Today she is actively involved in the development of the Fund for Assistance to Victims of Terror, the founder and director of which in Russia and Israel is Litvinovich herself.

Her powers include organizing charity auctions and events, as well as advocating for the rights of victims.

Being the official wife of Lebedev, in 2001 Litvinovich gave birth to baby Savva. In total she has three sons from different marriages.

Judging by the blogger’s worldview, the reason for the divorce of Artemy and his wife Marina was a divergence of interests. The girl plunged headlong into politics, but the designer avoided such topics.

Artemy Lebedev Studio

Artemy Lebedev Studio is a company founded by Artemy Lebedev in 1995. She specializes in graphic, industrial and web design. In 2020, there were 369 employees.

Lebedev's studio is owned by the holding company Art. Lebedev Group (ALG), The owners of the studio, in addition to Artemy, are also Denis Shokhin and Konstantin Morshnev.

The studio was founded in 1995, and it was originally called WebDesign, and has been called Artemy Lebedev Studio since 1998. The studio does not take orders from individuals, as well as political and religious organizations.

The studio is known for its informal style and use of vocabulary that goes against unwritten corporate rules.

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The studio's website is written in two languages: Russian and English. All the work of this company is visible there. A description of the design is given and the meaning of this or that solution is explained. You can also openly visit the part of “Management”, in which the secrets of real and memorable design are laid out on the shelves.

How much does Artemy Lebedev earn?

The bottom line is that the customer pays 100 thousand rubles and takes away the finished style for the project. The result of the designers’ work is not subject to discussion, as well as the use of intermediate options. Lebedev says that all completed projects must be multiplied by 100 thousand.

In 2020, the companies' income amounted to 54 million rubles. advertising profit is related to the number of applications. Now posts are published on LiveJournal, Instagram, Telegram and Facebook. Price for one advertising post:

In LiveJournal - 260 thousand rubles.

On Facebook - 80 thousand rubles.

Moreover, according to information from Medialogy, an advertising post on Telegram is estimated at 100 thousand rubles.

How much profit does the business bring?

Revenue for 2020 looked like this:

Earning money from advertising on personal blogs

Advertising profits depend on the number of applications. Lebedev regularly publishes on LiveJournal, Instagram, Telegram, and Facebook. Advertising appears on his blog no more than 2 times a week. Prices for advertising posts:

• registration in LiveJournal costs 260 thousand rubles;
• one Facebook post – 80 thousand rubles.

An advertising post in the Telegram channel will cost 100 thousand rubles. Not a bad source of income, improving Artemy’s financial situation and condition is advertising on social networks and blogs.

By the way, in LiveJournal Tema is famously swearing... This probably attracts advertisers))

Cafe chain "Cafeterius"

This brand unites 11 coffee shops that Artemy Lebedev opened to increase his fortune. One establishment is located in Riga, the rest operate in Moscow. True, in 2020 the establishments generated a loss of 2 million rubles.

In 2020, profit from activities amounted to 6.5 million rubles. Information as of 2020 – no new establishments will be opening in the near future.

Sponsor your travels

Lebedev sells sponsorship of his own travels. Artemy creates new partnership projects.

In 2020, in collaboration with the air ticket search engine Aviasales, the mobile application “Travel from Artemy Lebedev, travel notes” was launched. According to unofficial data, the designer’s fortune from cooperation increased by 800 thousand rubles.

Branding services

Artemy Lebedev's studio is developing a conceptual design of packaging for 900 thousand rubles. Structural design, development of the form of packaging materials costs 500-600 thousand.

Adaptation of design for different formats – 70-80 thousand. The studio increases its wealth by 4-5 million rubles per month.

Where does Artemy Lebedev live?

Artemy Lebedev announced that he was leaving for Europe. Artemy Lebedev left Russia . He is frightened by the situation in the country. Before that, he rented an apartment in a house built in 1914. Artemy believes that money is too valuable to spend on an apartment. But he furnished the rented apartment with comfort. There are many bookshelves there. The floors are painted black. He tore down one wall. Next to the front door there is a model of an Opel car, which fascinated the designer. The hallway is replete with various signs from Russian cities. In a word, a designer apartment.