[edit] Feats
Since childhood, Zhenya could not sit still, and he earned money in every possible way. While still at school, he ran to buy cigarettes in another area in order to sell them at his home school for a higher price, but he did not smoke himself. I always thought that money was lying around, you just had to get off your ass and run around a little to collect it. But since everyone is lazy, they don’t get up their asses. The funny thing about this is that he is right about something. Then Zhenya sold all sorts of shit at the market, in the dashing nineties he learned to sell, he ran around with snigers near the rows, offering to buy them. He managed to sell money even before classes, and then went to college. So he toiled with his beloved buy and sell until his friend Timur offered to open. For such matters, Zhenyok did not hesitate to steal other people’s stands and advertise his “Euroset” on them. Once he came to the presentation of the “Person of the Year” award at the Grand Kremlin Palace in Mordovian clothes, which made YERZH Kobzon almost choke on matzo.
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Once he stirred up society with New Year's gifts on the Euroset. People received
a dildo with an attached keychain with a congratulatory inscription “Would you like a gift? But fuck you!”
Fartsovka as a life credo
Evgeny Aleksandrovich Chichvarkin was born on September 10, 1974. He later liked to indicate Leningrad as his place of birth, although Moscow was listed on his birth certificate. This discrepancy seems understandable if we consider that Chichvarkin’s mother was a Leningrader, and his father was a resident of the capital.
The Chichvarkin family, by the standards of the late USSR, was prosperous: his father worked as a civilian pilot, and his mother worked as an engineer-economist in the USSR Ministry of Foreign Trade.
However, later, in order to give his origin a certain flair of mystery, Chichvarkin liked to say that one of his great-grandfathers was from the Moksha. Zhenya loved to show off this “eight of Mordovian blood” at public events, dressing up in Moksha “embroidered shirt”.
The art of deception has generally become Eugene’s second credo since adolescence. According to his recollections, while still studying at school No. 28, he often ran to buy Cosmos cigarettes in another area, where they were sold to him under the counter “for 70 kopecks a pack.” Then he resold them to his peers at his home school for a full ruble, although he himself did not smoke.
For such offenses, which were disapproved of under the USSR, Chichvarkin was caught more than once, given a beating, and even refused to be accepted into the Komsomol.
It is unknown how everything would have turned out in the future, but at the very end of school Chichvarkin found himself in a completely different country. While still a schoolboy, he completed preparatory courses at Moscow State University and in the same 1991 he entered the State Academy of Management with a degree in economics of motor transport management.
But by that time, it was not study that had become Eugene’s main passion. In the early 1990s, Chichvarkin opened several retail outlets at the famous Luzhnikov clothing market. His shops sold all kinds of cheap consumer goods: from nail polish to fashionable jeans.
To make the goods visible from afar in the monstrous crowd of Luzhniki, Chichvarkin came up with his first marketing trick: he raised product samples upward with a special design of fishing rods and an iron frame in the shape of the letter “T”.
In 1996, the market finally won in Chichvarkin’s soul and life. Despite the fact that after graduating from university he entered graduate school, it did not end in anything - he never defended his dissertation.
At the same time, his childhood friend Timur Artemyev invited Evgeny to help him start selling mobile phones. By that time, Artemyev already owned, which successfully sold landline phones with the then popular automatic caller ID (Caller ID). As a result, at the end of 1996, Chichvarkin became the caretaker of the Medicom cellular communication salon in Maly Zlatoustinsky Lane in Moscow.
In the new company, Chichvarkin immediately launched the most active efforts to promote cell phones to customers. In 1997, a mobile phone was still an attribute of luxury and success, and many wanted to buy it at half the price, even if it was in used condition. Chichvarkin’s brilliant advertising move was the placement of free advertisements in the newspaper “From Hand to Hand” on behalf of an individual: “I’m selling a Nokia phone. Inexpensive. Zhenya". Life was in full swing in the Medicom salon.
On April 2, 1997, Artemyev offers Chichvarkin a partnership, and they register. According to Chichvarkin, the idea of creating Euroset came to him “from the noosphere,” but his father lent him the money to purchase the first batch of mobile phones, $2,000.
Over ten years of growth under the leadership of Chichvarkin, Euroset has become the largest operator of communication stores operating in the format of a discounter - a company offering phones at discounted prices. This was largely facilitated by the extremely “gray” scheme for importing goods, which was poorly disguised smuggling.
Its essence was as follows. Having no objective data on the cost of phones and experience with high-tech imports at the beginning of their work, Russian customs in the early 2000s adopted a general order to determine the customs value of imported goods, which allowed phones to be processed according to so-called “risk profiles.” This order was called a “grid”, since all the incomprehensible electronic devices in it were divided into very rough sections.
This order allowed customs officers, as Chichvarkin himself recalls, to value phones worth up to $100 at 20 dollars, those worth from 100 to 200 dollars at 30 dollars, and so on. Such manipulations reduced customs duties on the phone by almost an order of magnitude.
Approximately two-thirds of the devices were imported by plane through Sheremetyevo customs, and the rest traveled “by land” - mainly through the North-West Customs Administration.
Theoretically, the “grid” could be used by all market participants. But in practice, work with Sheremetyevo customs was monopolized by the brokerage company VAT-TSV, owned by Yakov Ardashnikov , and in St. Petersburg a similar scheme was implemented by a wholesale company. The cost of Ardashnikov’s “services” for telephone traders was 3–7% of the real price of the devices.
According to research company IDC, the size of the Russian mobile phone market in 2004 was $4.5 billion. Consequently, traders paid Ardashnikov $150–300 million a year for “gray” customs clearance, evading taxes by a much larger amount—about $1 billion.
Chichvarkin’s Euroset was one of Ardashnikov’s main clients, receiving almost all of its “gray” telephone handsets through his structures. Subsequently, they were sold in showrooms a little cheaper than competitors who did not have access to the “grid”.
Of course, now many are saying that the success of Euroset was greatly facilitated by certain “breakthrough ideas” of Chichvarkin, who was responsible for marketing. Indeed, the company's advertising campaigns have always shocked people with bright slogans, profanity and ideas on the verge of a foul.
For example, in 2003, an unusual campaign “Take off your clothes and get a phone!” was held, during which girls and boys were offered to publicly expose themselves for a new device as a gift. A year later, in order to get a free mobile phone, you had to have your naked body painted right in the salon.
However, all this time, Chichvarkin and his accomplices were in reality “undressing Russia”, without paying hundreds of millions of dollars in customs duties to the country’s budget. This was precisely what underlay the success of Euroset, and not some kind of “genius” of a small-time black marketeer.
[edit] Phrases
- In Russia, with the new antimonopoly legislation, when you open your first store, you become a criminal and feel the burden of original sin and guilt, so it turns out that... Well, read it, it’s interesting;
- Every day, at 23:45, the gateway to space opens;
- We fired 60 people, you will receive information in the morning.
- None of the opposition candidates will come close to the elections, because, for sure, he is a Jew, a homosexual or a Freemason, or, in extreme cases, he kidnapped a freight forwarder
. - If sales are bad, it means in a bad place, in a bad salon, and bad salespeople are doing bad work.
- The vacuum is filled with shit!
What is he doing now?
The businessman has lived in London for more than ten years. The entrepreneur divorced his wife Antonina in 2016; they raised their son Yaroslav, born in 1998, and daughter Martha, born in 2006. His common-law wife, Tatyana Fokina, works as a manager in a wine store, owned by Evgeniy himself. From her the couple has a daughter, Alice (born in 2015), and in addition to this, they jointly promote the restaurant “Hide” and the elite boutique of wine and cognac drinks “Hedonism Wines” with a price in the region of several thousand pounds per bottle.
Evgeniy's political career led to migration. Before the authorities attacked his business, Chichvarkin went into opposition, which angered the “gods on Olympus.” Almost became the head of Ukrnafta, met with the Minister of Ukraine, but did not take the position. Supports the policies of opposition forces in Russia from abroad, mainly financially. Ready to return to my home country after the change of government.
[edit] Where does he work?
Former manager of a widely known company for the sale of cheap “gray” cell phones of good quality - Euroset, sold to bad people at a price reduced several times. Evgeniy believes, and this is true, that he was pressured and had to be sold “for three kopecks”[2].
Zhenya is so cute
In January 2009, he got fed up with the business he had started and laid his dick on his face from behind the hill. It seems that the boys, who successfully took over 9,000 stalls with mobile phones from the patient, SUDDENLY discovered the difference between the value of assets and the value of the business (including a fairly creative owner), and were mortally offended, receiving a very negative amount in the “Total” column. Perhaps this is the first case in recent history of an economic mine being successfully placed under a business being squeezed out by Gebnya. Gebnya, however, did not shy away, increasing revenue by 12% in 2010 and raising a net 5.5 billion wooden ones.[1]
On September 3, the British did issue an arrest warrant for Zhenechka, and on September 7 he was arrested and on the same day appeared before the Westminster court, which released him on bail of 100 thousand pounds sterling.
On January 24, 2011, the Investigative Committee of the Russian Federation discontinued the criminal case against Chichvarkin.
And in the end? The business was squeezed tightly, the mother was accidentally dropped on a glass table, and he himself, with a singed peacock tail, hid behind the hills of Great Britain. However, the patient already has a successful business selling luxury liquor in London.
Literature and filmography
Chichvarkin is a libertarian. He advocates free market economics and advises everyone to read Atlas Shrugged, a novel with strong economic, philosophical and social implications.
Many instructive and interesting books have been published about the businessman himself:
- “Chichvarkin and K. Luzhniki - London or the path of a brilliant merchant” (R. Dorokhov).
- “Chichvarkin E...genius. If out of 100 times you are sent 99..." (M. Kotin).
- “Superfirm: a short course on promotion. From Tinkov to Chichvarkin” (R. Maslennikov).
Evgeniy recommends the following works to aspiring entrepreneurs:
- “First class service” (J. Shoal).
- “And nerds do business” (M. Kotin).
- “Losing My Virginity: How I Built a Business by Doing Things My Way and Enjoying Life” (R. Branson).
[edit] PR
In 2008, right before the elections, I decided to openly lick the old and new presidents, with whom I thought I would beat up my competitors together, but I didn’t get any bonuses from it. The image of a fighter for the idea of democracy in the eyes of voters was temporarily ruined. Fail.
Uses PR well on two fronts: for censored media (such as television and print) and for the Internet. For the latter, it focuses specifically on lulz, which certainly entails the massive distribution of a PR product in them.
Also, in the best of times, he actively used a variety of media viruses - both informational and directly advertising, such as the distribution at exhibitions of construction helmets with the inscription “protection from brain fuckers”, the advertising slogan included in the annals “the prices are just oh-BIIIIP-net” and other drops of nicotine, successfully tearing apart, if not hamsters entirely, then at least their brains.
"Euroset"
In 1997, Evgeny Chichvarkin, together with his friend Timur Artemyev, opens. The idea of opening a mobile phone salon belonged to Timur. Evgeniy himself simply loved to sell, and the type of product did not matter to him. Subsequently, the media wrote about Artemyev and Chichvarkin as co-owners of Euroset. But information about the size of the share of each of them was not disclosed anywhere.
[edit] Internet and Euroset
On the Internet it is customary to criticize Euroset, but there are always buyers for the products. Lulz images of Chichvarkin’s addresses are also distributed online.
| Gay salespeople from Euroset face mass layoffs [09/22/2008] “Homophobic” businessman Alexander Mamut acquired a company, many of whose employees have a non-traditional sexual orientation The investment company ANN, owned by Alexander Mamut, acquired 100 percent of the shares of Euroset. An agreement on the sale of Euroset, which belonged to Evgeny Chichvarkin and Timur Artemyev, was reached on Sunday evening. The participants refused to disclose the amount of the transaction. There is information that it amounted to about 400 million dollars, excluding Euroset’s debt, which is estimated at 850 million. owns the largest network of cellular communication stores in Russia. The company's revenue in 2007 amounted to $3.6 billion. Information that Evgeny Chichvarkin is selling his company appeared on the market quite a long time ago. The only question was who would be the buyer. As a result, he became Alexander Mamut, a close friend of Roman Abramovich, one of the co-investors, which owns the LiveJournal blog service. In March 2008, Forbes magazine estimated his fortune at $1.2 billion. An additional intrigue to the deal is given by the fact that Mamut has a reputation not only as a big lover of women, but also... as a homophobe. What a businessman will do with staff who have a non-traditional sexual orientation is now worrying the Moscow gay community. After all, the previous management of the company has repeatedly stated that it gives preference to gays in its personnel policy. Supposedly because they are better at selling cell phones. No wonder she was the leader in the unofficial “blue list” among capital employers. |
| Source |
Childhood and studies
Evgeny Chichvarkin, whose biography is described in this article, was born in Moscow in 1974. The boy's father worked first in civil aviation and then in passenger aviation (total experience - 40 years). Mom worked at the Ministry of Trade as an economist-engineer.
In 1991-1996, the young man traded in clothing markets. At the same time, he received his education at the Academy of Management, specializing in motor transport. In 1996, Evgeniy graduated from high school and entered graduate school, studying there for another two years. Chichvarkin did not defend his dissertation. In one of his interviews, he said that he didn’t even come up with a topic.
[edit] Links
- chich8 - Chichvarkina's zhesheshechka
- Chichvarkin vs Nokia
- Chichvarkin sues Odnoklassniki.ru
- The prosecutor's office took over the search for Chichvarkin
- Letters from Chichvarkin
- “Thank you very much to the prosecutor’s office - I clearly understood who is friends and who is shit!” Interview with a patient, September 2, 2009
- Description of the history of the confiscation of motor scooters in 2005
- Chichvarkin’s address to Russian President Dmitry Medvedev dated May 11, 2010
- Hopes to return to Russia sometime after 2020
- “Chichvarkin E...genius” An interesting, soulful book about Evgeniy
- Chichvarkin #1 - about Medvedev, smuggling and friendship with Surkov / vDud
- Chichvarkin #2 - about Ukraine, Navalny and returning home / vDud
Evgeniy Chichvarkin - latest news
In London, Chichvarkin and Artemyev did not sit idle for long. They proved that their success in business in Russia was not accidental. On foreign soil with other rules of the game unknown to them, they were able to establish the company Hedonism Drinks Ltd, engaged in the sale of elite alcohol. A couple of businessmen from Russia not only did not go broke, but also began to earn good money, pushing aside other companies that had long mastered a specific market and studied the tastes of the British.
Evgeny Chichvarkin
In addition to business, Evgeny Chichvarkin vigilantly monitors current events in the post-Soviet space. Now he supports the political organization Open Russia, again out of habit offering it branding services. Evgeniy Chichvarkin warmly supported the Ukrainian Euromaidan 2014, after which he sent a letter to President Petro Poroshenko with a proposal to participate in the team of reformers being formed, which aimed to bring the Ukrainian economy out of the crisis and bring it closer to European standards.
He has repeatedly expressed a desire to lead and set an example in the leadership of an oil monopolist that regularly got into corruption scandals. Ukraine has so far ignored Chichvarkin’s proposals. Apparently, the target of his new initiatives will still be Russia.
[edit] Notes
- This may not seem so original, but with normal, honest people, this shocking technique works.
- Chichvarkin is indignant because of three kopecks
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