Biography
Elena Perminova is a fashion model and socialite, philanthropist, wife of Russian entrepreneur Alexander Lebedev.
Elena was born in the town of Berdsk, located in the Novosibirsk region. Perminova spent her childhood there and graduated from school. As a teenager, the girl became interested in a modeling career, but after receiving her matriculation certificate, she tried to follow the “standard” path.
Elena entered the Kuzbass Institute of Economics and Law and could have become a lawyer, accountant or manager, but in the end she abandoned the university for a modeling agency. Perminova received her higher education much later, graduating from Moscow State University. M. Lomonosov. But at that moment Elena entered into a long-term contract with the company Modus Vivendis and began participating in photo shoots, although the first stage of the model’s biography ended in failure.
Perminova got into a semi-criminal story related to the distribution of narcotic drugs. 17-year-old Lena found herself in the dock, facing a prison term. But the father intervened in the matter and wrote an open letter to State Duma deputy Alexander Lebedev asking him to help his daughter. Lebedev, who at that time was lobbying for a bill on witness protection, took an active part in the fate of the Novosibirsk girl.
Elena Perminova
As a result, Elena was only charged with a conditional charge. But Perminova showed amazing resilience for her age. While under investigation, the girl continued to work - she starred in photo shoots and even appeared in a video clip for Stas Piekha’s song “Where Will I Be.”
Elena Perminova: “I have never used hard drugs. Only cocaine and ecstasy"
By the age of 28, Elena Perminova had managed to make a successful modeling career, become the wife of an oligarch and give birth to three children. The love story of a long-legged beauty from the Russian outback and businessman Alexander Lebedev cannot be called romantic: at the age of 17, the blonde was accused of distributing drugs and was going to be put behind bars for six years. Frightened by the gloomy prospects, the girl hastened to seek help from Deputy Lebedev, who was actively promoting a bill on witness protection. As a result, Perminova got off with only a suspended sentence, and next to the businessman-savior now walked hand in hand with a dazzling blonde, rapidly storming the glossy covers.
In an interview with Ksenia Sobchak for L'Officiel magazine, Elena Perminova spoke for the first time about her first love at the age of 16 with a drug addict who forced her to distribute ecstasy.
- I had a man, my first love, my strongest. I was 16 years old and he was 32. I couldn’t breathe without him, he was my life. At first there were no drugs, if they had been shown to me right away, I would have been scared and run away. It all started gradually: “Oh, I have a pill, come with me.” I’m young, I don’t understand anything, this is the man I love, it’s like fun. And it went: “Oh, take the pill to my friend.” I took me once, I took me twice... One day the owner of the club caught me with these pills. I was very scared, came to my beloved and said: “Vital, I won’t do this anymore, continue without me.” He told me to pack my things and get out. I went to my mother, but returned almost immediately, I was experiencing withdrawal symptoms.
According to Elena, she herself used only ecstasy and cocaine occasionally in the club. When asked if she took LSD, Perminova assured that she had not even touched “hard drugs.”
“Once, when I was handing over goods to a customer in a car, I was caught. The car door suddenly opened, they grabbed me by the scruff of the neck and threw me onto the hood. The officer beat me, kicked me, shouted: “Wide your legs!” My beloved was not there, he ran away. Later, when he was caught, we were both interrogated for a long time, and at one point we were left alone for an hour and a half. He began to beg me to take the blame on myself, saying that I wouldn’t be imprisoned for this. I went to the investigator’s office and took all the blame on myself. The investigator sat down next to me and said: “Lena, stupid, I beg you, tell the truth, they are just using you.” Then I spent a day in the temporary detention center (temporary detention center). This is worse than a pre-trial detention center and a prison: a toilet opposite the bed, a pillow that stinks of urine... All my things were taken away from me, I asked for a bar of soap to wash my hands, to which they answered: “Maybe I should also bring you some cake?” Getting up at six in the morning, knocking on the door and yelling, “What’s the article?” You stand at attention, name your article, and you are taken for a 15-minute walk in the yard, where a pack of dogs sit, barking incessantly. I was released the next day because I agreed to tell where we got the drugs. They were supplied to us by the person in charge of these matters in Novosibirsk.
To avoid a real sentence, the future model had to go with operatives on a special operation to capture a drug dealer.
“They equipped me with listening equipment, gave me money painted with a special agent, and sent me to the “chief” to allegedly buy drugs. At the end of the transaction, I had to give a sign - take off my jacket. I was waiting for him in the cafe, started counting the money, put it aside, looked at my hands: they were all blue from paint! She began to wipe her hands on her jeans in a panic. He arrived and asked: “Why are you sitting in your jacket?” I said there was a hole in my jacket. We got into his car and he offered us a ride. The opera came after us. When they arrived at the place, he counted the money and went to buy the goods. I had a voice recorder in my bag that recorded the entire conversation. When I returned with the goods, I took off my jacket, saying that I was very hot. When he finally gave me the drugs and took the money, he was caught. They threw me into another car and I almost had a heart attack from fear. But he was protected by the FSB, so he was released the next day. I was incredibly scared to go outside, I was very afraid that he would lie in wait for me and kill me. Then they confronted us, I told the whole truth. He was imprisoned for eight years, Vitalik for five.
After Elena Perminova's first love left prison, she spoke to him only once.
“I called him, he asked me for forgiveness and congratulated me on the birth of my child.” I never called him again. I forgave him.
Now the mother of three children is actively involved in charity work. The girl founded the online auction SOS by Lena Perminova, which sells things of famous personalities. All proceeds from sales go to a program related to pediatric oncology.
However, wealth did not save Elena from her old habits. The girl tries not to spend money on clothes because of the high prices, which “outrage her,” and she goes to events exclusively in what designers send her to her hotel during Fashion Weeks.
Model business
Elena Perminova fully resumed her professional career as a fashion model with the help of an erotic photo shoot in the men's magazine Playboy. Soon Lena received the title of girl of the month, and a little later she was already appearing on the catwalk at the most prestigious fashion festivals.
Elena demonstrated collections of brands Armani, Viktor&Rolf, Lanvin and others, and participated in shows in European fashion capitals - Paris, Milan and Rome.
Fashion model Elena Perminova
While Perminova collaborates with famous fashion houses for advertising, for herself she personally prefers designer items from little-known couturiers. The fact is that Elena’s personal style is avant-garde, so the girl chooses clothes that will be exclusive and unique.
At one time, Elena Perminova was a business partner of Alexander Lebedev and was involved in editing the magazine Rohr.
Success on the catwalks
Probably, this success would not have come if not for Alexander Lebedev, who fell in love with the future star.
He helped her become one. After a relatively successful end to her judicial history, Elena continued her modeling career. Soon Playboy magazine chose her as its girl of the month. And a little later, starting in 2009, she already takes an active part in fashion shows that take place in European cities, trendsetters - Milan, Rome, Paris. The Russian model brilliantly demonstrates the new collections of “Viktor & Rolf”, “Lanvin”, “Armani” and others.
Graceful and fragile Elena Perminova (height, weight - 174 cm and 50 kg, respectively) with bright facial features has won many fans both in Russia and in Europe.
Personal life
Elena Perminova's first serious relationship arose while she was living in Siberia. It was a well-known Novosibirsk crime boss who dragged the girl into the high-profile drug trafficking story described above. Deputy and businessman Alexander Lebedev helped young Lena get rid of this problem. At first, the entrepreneur became Perminova’s guardian angel, and then her husband. True, Perminova and Lebedev have not yet officially gotten married; they live in a de facto marriage. But Elena Perminova’s personal life was happy.
Elena Perminova and Alexander Lebedev
Elena and Alexander have a full-fledged family. The couple has two sons, Nikita and Egor, and in 2014, their dreamed daughter, Arina, was born. Neither Lebedev nor Perminova are embarrassed by the age difference of 27 years. The family has to live in two countries, since the business requires a regular presence in both Moscow and London.
The husband and wife also love to travel with their children. The couple chooses a new vacation spot every time. Among the places visited by the couple are exotic countries - Mongolia, Zimbabwe or Colombia, the beaches of the sunny Maldives, or their own villa, which is located in the picturesque Italian Umbria, near the city of Perugia.
Elena Perminova with her husband and children
Elena Perminova manages to stay in excellent physical shape. The weight of the model with a height of 175 cm still remains within 50 kg.
Looking at the model, who loves to appear in bold outfits and open swimsuits, fans are surprised that even after the third birth, no signs of pregnancy are visible on the girl’s body. Elena herself claims that every time after the birth of a child, contrary to the recommendations of doctors, she began to engage in physical exercise. In the house of Perminova and Lebedev there is a gym equipped with equipment for training. The girl spends a lot of time there, preferring strength exercises, Pilates, dancing and yoga. The young mother is accompanied by her sons and her adored daughter Arina, who is already mastering Pilates.
Elena Perminova with children
For a flawless appearance, Elena Perminova uses expensive anti-aging masks and regularly performs cosmetic procedures at the beauty center of her sister Alexandra Kiriyenko Brow&Go, who is also Elena’s personal makeup artist. Perminova refutes fan speculation that she is fond of plastic surgery and injects fillers into her lips. The girl is categorically against radical measures in relation to her own body; Perminova especially does not accept a silicone bust.
Wife and mother Elena Perminova: biography is being updated
With Alexander Lebedev, Elena created a happy family where two boys are growing up.
However, their marriage is not officially registered. But, apparently, this does not bother the couple, since they are soon expecting another baby. Elena Perminova gave birth to her first son in 2009. The boy was named Nikita. The second son, Yegor, was born at the end of 2011. The family is missing a daughter. However, the model is sure that both she and Alexander will be happy if another boy is born. Her fans were able to find out about this through Elena Perminova’s Instagram.
By the way, Alexander Lebedev also has an eldest son, Evgeniy, born in 1980. He resides in London. Although his mother Natalya, Lebedev’s first wife, lives in Moscow and works at Moscow University.
Alexander Lebedev is a multifaceted person. Known as a businessman, philanthropist, politician, doctor of economic sciences. Owner of the National Reserve Bank, Russian and British newspapers “Moscow Correspondent”, “Novaya Gazeta” (49%), “Independent”, “Evening Star” and others. At the end of last year he turned fifty-four.
Elena Perminova now
Now the model and mother of many children does not abandon the duties of a socialite. In September, Elena Perminova and her husband attended the wedding of Yana Rudkovskaya and Evgeni Plushenko. For her outfit, the model chose a dress from designer Ulyana Sergeenko. In December, the girl surprised the audience at the Evening Standard Theater Awards by appearing on the red carpet in a tight-fitting transparent dress, under which the contours of her underwear were not visible.
World cinema star Keira Knightley also attended the gala event. Later, Perminova attended the opening of the hotel of the Italian jewelry house Bulgari in Dubai, which will become the most expensive in the UAE. For the visit, the Russian model chose a trouser suit made of flesh-colored fabric with sequins. The Russian woman was accompanied at the evening by fashion model Bella Hadid.
Elena Perminova has been involved in fashion blogging for the last few years. The model does not have an official website, but from her own Instagram page, Perminova communicates with fans on the topics of makeup and creating a harmonious wardrobe.
Fashion model Elena Perminova
At the beginning of 2020, Elena organized a contest for subscribers, asking them to guess the cost of the outfit shown in the photo. After a number of days of voting, the model revealed the cost of the bow, which did not exceed 10 thousand rubles. The girl revealed the secret that she often goes shopping in mass markets, where she looks for original things that, in combination with jewelry and accessories, look impressive.
Elena Perminova’s personal microblog, in which photos of the owner in breathtaking outfits regularly appear, has another goal - charity. Many branded items tried on by Elena are then sold under the hammer. The auction operates under the stamp @sos_by_lenaperminova. This is not only the sale of wardrobe items, but also unique promotions, such as participation in a joint fashion show with a star of the fashion world. Thanks to the funds raised over the course of a year, Elena manages to help dozens of sick children who are awaiting expensive treatment.
Career continues
The family of Elena Perminova and Alexander Lebedev lives in London.
Despite motherhood, Elena leads an active lifestyle. She participates in fashion shows and attends almost all social events. On top of that, she is her husband’s business partner. The young active woman has already received an economics education at Moscow State University and owns part of the shares of the British Evening Standard. In 2011, Elena began working as editor of RoR magazine.
Circumstances are such that the Perminova-Lebedev couple have to live not only in two houses, but even in two countries. This is required by businesses located both in England and Russia. However, Elena and Alexander are not complaining. After all, having worked hard, they have the opportunity to rest well.
As Elena admitted, before the birth of children, she and her husband traveled a lot and visited the most exotic countries: Colombia, Mongolia, Zimbabwe, Namibia and others. Her favorite vacation spot is the Maldives with its warm sea, snow-white sand, and fresh food. Now the family prefers to relax on one of their estates in Umbria, near Perugia.
This is how she is - model Elena Perminova, whose biography, according to many, is similar to the story of Cinderella.
Personal life of Nikolai Perminov
In 2020, Nikolay Perminov took part in the “Live Broadcast” program. The actor planned to use television to find his relatives, and also to unravel the mystery of his birth.
During the show, the public was able to see in the studio Nikolai Perminov’s first wife Valentina, his second wife Lyudmila, the artist’s adoptive mother, as well as his son Andrei, aged 23, from his first marriage.
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As you know, Nikolai met his first wife while studying at a vocational school. The lovers entered into marriage when the future actor served in the army. When the woman gave birth, Nikolai was not allowed to visit his wife and newborn. After returning from the army, the couple faced constant quarrels, which soon led to their divorce. Note that the actor’s heir already has two children growing up. Fans do not know for sure whether the man communicates with his son and grandchildren.
In the photo: actor Nikolai Perminov during the filming of the program “Live”
On the Internet you can find photos in which the actor is captured while acting on the theater stage and filming in films, but it is almost impossible to find a photo where the artist would appear before the public in the company of his relatives.
