Despite her youth, Veronica Ivashchenko has already made herself known to the general public: she not only has an acting career, having starred in several highly rated TV series and films, but also has experience as a TV presenter on the Spas and Moscow-24 channels. Many TV viewers speak very positively about her, calling the girl gentle, well-behaved, compassionate and spiritual.
https://www.instagram.com/veronikaivaschenko/
It would be a mistake to assume that Ivashchenko was able to easily begin her work history. Thanks to such character traits as determination, responsibility and enormous capacity for work, this blond beauty was able to achieve success in her career. The presenter herself loves to work and the more things she has to do, the more interesting it is for her to wake up every day. She always conveys her charge of cheerfulness and excellent mood from the screen to her viewers.
Childhood
The future TV star was born in 1990 in Rostov-on-Don. An atmosphere of mutual respect and love always reigned in their family, and the girl was surrounded by care and attention. She was always very close to her father, who not only listened to her childhood secrets, but also taught her culinary skills, thanks to which Veronica now loves to cook.
Veronica Ivashchenko as a child with her parents. Photo https://www.instagram.com/veronikaivaschenko/
Her parents have nothing to do with the world of cinema and television, but they developed their daughter’s creative abilities from early childhood. The girl pleased her father and mother with her successes and grades at school. She already performed in competitions and concerts, demonstrating her vocal and artistic abilities to the audience. Many associated this blond, blue-eyed creature with a fairy-tale princess, but she herself imagined herself as such brave heroes as Julien Sorely, Munchausen and Aramis.
https://www.instagram.com/veronikaivaschenko/
Soon, the young beauty’s appearance found its way: she was invited to pose in photo shoots and appear in glossy magazines. At the same time, a 16-year-old girl visited Japan. In Tokyo, she was accommodated in a three-room apartment in the city center; Ivashchenko worked, learned to cook and explored local attractions. She managed to appear in a photo shoot with a local star, singer Jun Matsumoto.
Very soon she missed her homeland and her family, which is why she left a foreign country. After graduating from school, the future presenter continued to work in the modeling business, but she did not intend to work as a model all her life, so she entered the Lomonosov Moscow State University at the Faculty of Journalism.
Masters
A candidate who wants to work at Brow Up! must already be a makeup artist - we only teach our technique and necessarily the psychology of makeup. It is important! The master must have a keen sense of the client, understand his character and be able to correctly suggest what will suit or, conversely, not suit a particular person. Because, for example, it’s not always easy to work with older women who come and say: “I need thin black eyebrows” (there are many of them). And we don’t even have black paint - we have a dark gray shade “graphite” for brunettes. We don’t even give girls with blue-black hair black eyebrows - it always looks vulgar. Or another example: there are women with a very clear eyebrow shape - “angle-corner-angle” - everything is sharp! But this really doesn’t suit anyone, because a woman needs softness in her image.
I myself always go to different masters at “Brow Up!”, give them a kind of exam, put myself in the place of a random client. I can forgive many mistakes, for example, unpinned hair, lack of a smile, but I never forgive poor eyebrow shape - it’s like a slap in the face for me.
By the way, according to sanitary standards, the master is required to make the correction while wearing gloves. Pay attention to this. After all, we are working with the upper layer of the skin, the epidermis, where there may be micro-wounds. Accordingly, there should be no skin-to-skin contact.
Actor career
At the age of 19, her acting career began. Veronica acted in films and at the same time studied at GITIS, and then she transferred to VGIK, where she continued her studies. She has television projects under her belt, as well as more than ten works in TV series and films:
- "Gloss";
- "Take me with you";
- "Ranetki";
- “Late repentance” and others.
still from the film “Take Me With You” (2008)
The girl was lucky enough to work on the same set with famous actors, from whom she adopted the necessary knowledge and skills. Many viewers remembered the actress’s role in the melodrama “The True Story of Scarlet Sails,” in which she created the image of the main character, Assol. Then she was even compared to Anastasia Vertinskaya, who played this role in the distant 80s. After leaving the walls of the university, Ivashchenko played for some time on the stage of the Moscow Drama Theater named after M.N. Ermolova, and then television appeared in her work biography.
Filming at Spas and other projects
At first, the girl hosted the “Image” program, which aired on the “Tsargrad” channel; after some time, she was offered to become a news anchor on the Moscow 24 channel, where she still works. After Veronica came to faith, she met the clergy, and in 2020 she received an offer from the management of the Spas channel.
Ivashchenko appeared in the program “Hello Father!”, and now hosts “Direct Line. The priest's answer." During her work, she had the opportunity to communicate and make friends with smart, wise and kind people, each time learning something new from them.
Having received the necessary knowledge and experience, the presenter tries in her programs to convey to the audience that without Orthodoxy and faith in God, life has no meaning.
Face
My favorite cosmetologist is Olga Borisovna (she has a small private office in the Plyushchikha area), I have been going to her since I was 17 years old, so we are already like family to each other. I do moisturizing treatments and massages. I have very oily skin, so Dr. Breakout is perfect for me. Sebagh (cream and antibacterial powder) and cleansing foam of the same brand.
I also love Asian collagen face masks and Estee Lauder Stress Relief Eye Mask eye patches (I apply them in the car, on the plane - they are always at hand).
Clockwise. Calming eye contour mask from Estee Lauder (from RUB 2,639). Lip pencil from Burberry (from RUB 1,719). Loose mineral base Amazing Base from Jane Iredale (from RUB 4,200). Eyebrow powder from Billion Dollar Brows (from RUB 1,980). Oil-free mattifying compact powder from Shiseido (from RUB 1,959). Moisturizing corrector from MAC (RUB 1,300). Cream blush from ILIA (from RUB 2,990). Instant targeted wrinkle treatment from Freeze 24-7 (from $65).
Happy family life
The presenter is sure that coming to faith helped her not only find her favorite job, but also marry a wonderful man. Subscribers to her Instagram profile know that her husband is Sergei Vasin. Veronica is sure that the meeting with her future chosen one was destined from above. After talking with Sergei, the girl noted that he was interested in her inner world and state of mind, and was also very sensitive to her desires. Three weeks after meeting, the lovers decided to get married.
Veronica Ivashchenko with her husband. Photo https://www.instagram.com/veronikaivaschenko/
Before submitting the application to the registry office, the presenter collected a bouquet of dandelions, and the groom wove a wreath from them, which then decorated the bride’s head. From this day on, the spouses try to preserve their love and work on their relationship. The couple's wedding ceremony took place in Chersonesus, which is one of the most famous and popular attractions of Sevastopol. Ivashchenko has not yet become a mother, but the birth of children is in the immediate plans of the couple.
https://www.instagram.com/veronikaivaschenko/
Many fans of the presenter note that she and her husband are very similar in appearance, considering this a good sign. Veronica and Sergey sometimes take part together in the “Monastery Kitchen” program, where they not only reveal the secrets of preparing delicious dishes, but also tell facts from their personal lives.
https://www.instagram.com/veronikaivaschenko/
There are no quarrels or conflicts in their family, and the spouses themselves simply glow with overwhelming happiness. The presenter adheres to a healthy lifestyle and finds time to practice fencing and horse riding.
Cosmetics and tools
We are the official distributor of the Billion Dollar Brows brand in Russia and Kazakhstan. I found this brand myself, found out the contacts and called the general director on Skype. Then she flew to Los Angeles and signed a contract. But in general, I don’t want to overload our shelves and turn the Brow Up! to a mini-market for related products.
We also chose tweezers using my favorite method of “casting” - we ordered test copies from several companies, distributed them to the craftsmen, and then chose the best option by voting. By the way, the shelf life of tweezers is three to four months. They can be sharpened, but no more than twice.
Interesting facts about Veronica Ivashchenko
https://www.instagram.com/veronikaivaschenko/
- Thanks to her slender figure and tall height (170 cm), she graced the covers of fashion magazines such as ELLE, L'Officiel, Maxim, Marie Claire and others.
- Working as a model, Veronica received a good salary, but in those years she did not know how to manage money correctly, so often after shopping she had to eat only bananas.
- The blond beauty starred in videos for groups such as Mumiy Troll and Oil.
- Among her ancestors on her mother's side was a priest. Her great-great-grandfather and his family lived in the Oryol region, but in 1918 he was arrested and no one saw him alive again. His wife was also arrested, and the children were left alone. The presenter’s great-grandmother was 16 years old at the time, and a year later she got married and gave birth to her grandmother. But Veronica never saw her grandmother, since she died two weeks before she was born.
- Her mom is a jack of all trades. She knits wonderful things (hats, scarves, socks, mittens, jumpers) that anyone can purchase. Those who receive their order are satisfied with the items, made professionally and with love.
- Before being invited to play the role in “The True Story of Scarlet Sails,” the actress had not read Alexander Green’s novel, based on whose book they were going to make a melodrama, but she had seen the old film. The filming was very interesting, however, the girl was constantly freezing, since she was wearing only a thin dress.
- All her life, all her family and friends call her Nika, which means victory.
Makeup
My secret weapon is Freeze 24-7 makeup base (I bring it from New York). Unfortunately, she’s not at all budget-friendly, but she makes her face look like a porcelain figurine! On top of it you can simply apply powder (I use mineral Jane Iredale) and cream peach blush I Put a Spell on You from Ilia (I buy them at Cosmotheca) - they are very light in texture, last a long time and create the effect that happens after a brisk walk in the fresh air. I correct minor unevenness or dark circles under the eyes with MAC Select Moisturecover (shade 25). I shade my lips with a nude Beauty Lip Definer pencil from Burberry, slightly darker than the natural lip color. If you need to remove shine during the day, in your cosmetic bag there is Pureness mattifying compact powder with SPF 15 from Shiseido. For eyebrows - Billion Dollar Brows Brow shadows, they keep the color throughout the day (sold in all Brow Up! corners). My ideal mascara is Lash Queen by Helena Rubinstien.
Three tips from Veronica:
- Never adjust the shape of your eyebrows yourself, because we cannot objectively assess the proportions of our face in the mirror.
- Choose an eyebrow makeup product based on your skin type. So, for dry skin, an eyebrow pencil is more suitable, and for oily skin, special shadows.
- Don't try to replicate your friend's eyebrow shape on yourself. In this matter, everything is strictly individual. A professional master will choose the shape and shade for you, taking into account not only all the features of your face, but also your character.
