Kira Plastinina is a Russian fashion designer, known as the youngest fashion designer in the world. The girl began her career as a high school student. She had to manage the empire in her free time from classes, which Kira successfully managed at first. Now more experienced entrepreneurs have taken over the development of the business, and the girl is preparing to take on a new height.
Biography
Kira Plastinina is a Russian fashion designer, known as the youngest fashion designer in the world. The girl began her career as a high school student. She had to manage the empire in her free time from classes, which Kira successfully managed at first.
Kira Plastinina
Now more experienced entrepreneurs have taken over the development of the business, and the girl is preparing to take on a new height.
Childhood and youth
The youngest fashion designer in Russia, Kira Sergeevna Plastinina, was born on June 1, 1992 in the family of Sergei and Tatyana Plastinin. In addition to Kira, two more children grew up in the family - Alexander and Antonina.
Kira's parents are accomplished people. Sergey Plastinin is a famous Russian businessman, shareholder of the food industry giant Wimm-Bill-Dann. Food". Tatyana Plastinina is a linguist by training, co-founder of the Academy of Children's Musical.
Kira Plastinina with her parents
From early childhood, Kira loved to draw and sewed clothes for dolls herself. Dad noticed his daughter's passion and decided to support him. At the age of 14, Kira Plastinina became the owner of her own fashion brand. Every day after school she went to the office, worked in the design laboratory, and in the evening she returned home and did her homework.
Kira Plastinina graduated from a university in the USA
Kira Plastinina graduated from the Anglo-American school in Moscow and a university in the USA, where she received a business education and studied art history.
Departure for the USA and bankruptcy
After 2014, the designer disappeared from the gossip columns, and her shows ceased to attract the former excitement. Journalists found out that Kira went to study in the USA, and instead of her, Jan Heere, who previously worked for the Marks & Spencer brand, took the helm of the company. Soon rumors spread about the impending bankruptcy of Plastinina’s fashion business. By 2016, the brand’s debts to creditors reached 500 million rubles.
As journalists found out, the company was previously kept afloat by the financial support of Sergei Plastinin. This money helped compensate for losses. But in 2011, the businessman left his leadership position at Wimm-Bill-Dann and apparently decided to cut his expenses. According to rumors, his total investment in his daughter’s brand amounted to about 3 billion rubles. Until the last moment, he hoped that the company would become self-sustaining and begin to make a profit. Alas, a miracle did not happen and in 2020 the fashion business went bankrupt.
Kira herself was not in Russia when the drama unfolded with the ruin of her beloved brainchild. In 2014, the girl entered Columbia University to take an MBA course. She wanted to take a closer look at the aspects of building a successful business, which she believes are just as important as original creative ideas. Unfortunately, Plastinina’s acquired knowledge was never useful. However, the designer clearly enjoyed life in the USA, continued to be active on Instagram and even hinted to subscribers about imminent changes in her personal life.
Fashion designer career
Her daughter’s dream of becoming a youth clothing designer was fulfilled by her father. The first steps in this direction were taken in 2006. Sergey Plastinin assembled a team of professionals who set about creating a chain of stores. They started selling clothes designed by their daughter.
Kira Plastinina brand logo
This is how the Kira Plastinina trademark appeared - a personal project of Sergei Plastinin. He initially became the general director. Then he was replaced in this post by Olga Feldt and Igor Mukhachev. But the development and design of clothing is Kira’s personal creativity.
Kira Plastinina with her father
The young fashion designer defined the style of her brand as “art-glamour-sportive-casual”. These are bright youth things for teenagers and young-at-heart people. Kira herself says that she only comes up with clothes that she would like to wear herself. Almost the girl’s entire wardrobe consisted of clothes from her brand.
The plan was quickly realized. The creative biography of Kira Plastinina started on March 14, 2007. On this day, the girl’s first collection was shown. So Kira Plastinina became the youngest designer in Russia. On this day, the first mono-brand store Kira Plastinina opened in a Moscow shopping mall, where teenage girls bought clothes from a designer of the same age.
The first style studio of Kira Plastinina in the Evropeisky shopping center
Kira’s energy and desire to work were overflowing, the young fashion designer was able to manage everywhere. In the same 2007, Plastinina became the official designer of the First Channel project “Star Factory-7”.
While the project lasted, Kira selected clothes for the project participants and herself created stage images for reporting concerts. And the Star Factory participants also visited Plastinina’s Style Studios, where Kira and the brand’s stylist consultants helped select clothes for the project. In October 2007, the “manufacturers” participated as models in Kira Plastinina’s show at Fashion Week in Moscow.
Kira Plastinina at work
To promote and promote the brand, in the fall of 2007, American fashion model and actress Paris Hilton visited the Moscow Kira Plastinina store. According to some information, Hilton’s arrival and the star’s participation in the advertising campaign cost Plastinin $2 million.
Kira Plastinina’s father invested $35 million into the development of the brand in Russia, a marketing campaign and the creation of a representative office in China, where clothes are sewn in factories. Approximately the same amount was spent on the development of the brand in America, where 12 clothing stores were opened. But the economic crisis of 2008 hit the Plastinins’ business hard, and all American stores had to be closed (two stores in Los Angeles reopened in the summer of 2009).
Paris Hilton and Kira Plastinina
In January 2008, the next stage in conquering the heights of fashion began for Kira Plastinina: she made her international debut as a fashion designer at Fashion Week in Rome. The girl was awarded as the most talented young designer.
And on October 27, 2008, Kira participated in one of the most important fashion weeks in the world - Milan. She presented the MALIBU collection to the public, intended for the spring-summer 2009 season.
Dresses by designer Kira Plastinina
A year later, Kira presented the “Dreams of Africa” collection there. Soon the girl had the opportunity to open a boutique in the London department store Harrod's, and also provide her clothes to the famous Milan showroom In Style.
Later, Kira Plastinina joined the Association of High Fashion and Pret-a-Porter in Russia and became a regular participant in Moscow Fashion Week. World-class stars often attend her shows. In September 2011, Britney Spears visited the designer's office, and in March 2012, supermodel Karlie Kloss participated in the presentation of her collection. The heroine of the Kira Plastinina spring-summer 2012 advertising was model Georgia May Jagger.
At the show of the spring collection LUBLU Kira Plastinina S/S 2014
At the beginning of 2011, there were more than 120 Kira Plastinina stores. Now they were located in Russia, the USA, as well as in Kazakhstan, Belarus, Ukraine, the Philippines, China, Italy and the UK. Kira Plastinina clothing belongs to the middle price group, aimed at girls 15-25 years old. You can also buy clothes from Plastinina from the catalog on the brand’s official website.
Kira Plastinina and Georgia May Jagger
At the end of 2015, rumors arose that the fairy tale about the youngest designer in the world had come to an end. A company created for a teenage daughter by a wealthy dad is on the verge of ruin and bankruptcy. In 2020, confirmation of these disappointing rumors appeared.
General Director Igor Mukhachev said that bankruptcy is now the only way out for the company, because all its accounts are under arrest, and the total debt has reached 500 million rubles. Mukhachev also admitted that Sergei Plastinin spent 5 billion rubles on promoting his daughter’s brand. However, 10 years later, the company is deep in debt and lawsuits.
Coat from Kira Plastinina
How Kira Plastinina herself reacted to this news is unknown. Now the girl lives in America. After graduating from business school, she seemed to have other interests. In any case, she stopped posting photos of sketches of new dresses and coats on her Instagram page, and subsequently completely closed access to random users.
After the general director’s official announcement of imminent bankruptcy, stores in Kazakhstan closed. But the capital's stores, of which there are 8 left, continued to operate.
Kira's experience in family life is very short - she got married at the end of January this year, but she had known her chosen one for more than eight years. Kira Plastinina's husband, American financier Trey Vallet, studied with her at an Anglo-American school in Moscow, and at first they were just friends, and eight years ago they began dating.
Trey later became Kira’s partner in the design business, and when this business failed, he supported her in difficult times. The Kira Plastinina clothing brand existed for about ten years, and once upon a time a huge amount of money was invested in its creation by her father, a major entrepreneur, one of the main shareholders of Wimm-Bill-Dann, Sergei Plastinin. The models of this brand were popular, but Kira never became a great world couturier, although she glorified her name. Last year, the Kira Plastinina brand declared bankruptcy.
In the photo - Kira Plastinina with her husband
Several years ago, Kira Plastinina’s husband headed the financial department of the largest international online studio Tinker Tailor, with whom his future wife’s studio worked for some time, but in 2015 this online store was closed due to the cessation of funding. When the Kira Plastinina brand was declared bankrupt, Trey supported his lover when she was worried about the fate of her brand.
Troubles in business took a back seat to the successes in Kira’s personal life when she married her loved one. The wedding of Plastinina and Valetta took place in Mexico and lasted for three whole days. The guests had fun first at a party around the fire, then at a Mexican masquerade and a banquet held in the garden.
Even such financial shocks as the bankruptcy of their own company did not affect the lifestyle of the young couple - after the wedding they went to relax on the best beaches of Sardinia.
Kira has been living not in Russia for several years, but in the American state of Texas, where she graduated from the Meadows School of the Arts, and her house is located in the elite Uptown area. Despite the major troubles that befell her brand, Kira has no plans to leave the fashion industry - having received an MBA from Columbia University, she is teaching a course on fashion business at Dallas College.
The girl does not have to worry about her future - her parents will always provide her with the necessary financial support. The fortune of her father Sergei Plastinin is estimated at 350 million pounds, her mother is also a successful, accomplished person - Tatyana Plastinina is one of the co-founders of the Academy of Children's Musical.
In the photo - Kmra Plastinina with her father
Kira became the owner of her own fashion brand at the age of fourteen and had to combine studying at school and working in a design laboratory. After graduating from the Anglo-American school in Moscow, she studied art history and received a business education at a US university. For ten years, the Kira Plastinina brand has been developing clothes in the “art-glamour-sportive-casual” style, as Kira herself defined it.
The first show of the young designer’s clothing collection took place in 2007, and this became a creative debut in Plastinina’s biography. Later, several stores were opened selling the brand's clothing. In addition, she became the official designer of “Star Factory-7” and throughout the entire project, Kira created stage images for its concerts. To promote his daughter’s stores, Sergei Plastinin invited famous world stars, including Paris Hilton and Lindsay Lowen, and he invested tens of millions of dollars in the development of the brand and tailoring.
The first blow to the business occurred in 2008, when twelve of the brand’s stores in America had to be closed, and a few years later boutiques began to close in all major shopping centers in Russia.
According to the general director of the company, Igor Mukhachev, throughout its existence, Kira’s business never began to develop independently, but existed only thanks to the financial support of her father. In contact with
Personal life
The personal life of Kira Plastinina is of considerable interest to journalists. The paparazzi followed the girl relentlessly the entire time she lived in Moscow.
At one time there were rumors that Kira Plastinina was dating a graduate of the Star Factory-7 project, Vlad Sokolovsky. The couple vacationed together more than once, but the young people denied such information, citing a friendship that has lasted since childhood. After Sokolovsky’s wedding with Rita Dakota, the rumors ceased to have any basis.
Kira Plastinina and Vlad Sokolovsky
In fact, while still a student at the Anglo-American school, Kira began to be friends with Trey Vallett. After 3 years, the young people began dating. As the fashion designer herself later said, the young man supported her in all her endeavors, which served as her support at different moments in her life. The romance developed over 8 years, and in January 2020 the relationship culminated in a luxurious wedding. The celebration took place in a Mexican hotel and was celebrated for 3 days.
Kira Plastinina and Trey Vallett
The newlyweds celebrated their first wedding day with a noisy party around the fire on the coast. That evening, Kira wore a delicate pink dress with drapery and a long train.
On the second day, the wedding continued with a banquet in the garden. The organizers organized a noisy Mexican-style masquerade with national songs and dances for the guests. For beauty and immersion in the local flavor, the couple's friends were given a sombrero, poncho and even a false mustache.
Wedding of Kira Plastinina
And on the third day, the 24-year-old bride was brought to the altar by her father. After the ceremony, Kira Plastinina in a snow-white dress returned to the groom.
Kira's husband Trey Vallett headed the finance department of the international online tailor shop Tinker Tailor, but the store closed in the summer of 2020 due to lack of funding. However, the young couple don't seem too worried about their faltering business. They do not deny themselves a luxurious life - they relax on the picturesque beaches of warm Sardinia, snowboard in Yellowstone, and go on wine tours in California.
Kira Plastinina with her husband
Recently, Kira Plastinina has been living in America. She has a comfortable residence in an elite area of Texas. The young businesswoman's day is scheduled minute by minute. The girl gets up in the early morning hours and first of all goes for a walk with her beloved dogs.
Kira's house is home to three four-legged pets: Adele the Papillon, Pippa the English bulldog, and a Bernedoodle dog. After returning home, she goes through her mail, answering the most urgent letters. Next comes the training. The girl is fond of Pilates, which helps keep her body in good shape. For breakfast, she prefers to drink a cup of green tea. Such a morning provides Kira with a boost of energy for the whole day.
Kira Plastinina's dogs
It seems that over the past decade the girl has not changed in appearance. She did not change her hair color or hairstyle, did not undergo plastic surgery, but her clothing style nevertheless transformed. Bright youthful dresses and shoes with rhinestones were replaced by more “calm” and feminine dresses and elegant shoes.
Beach wedding
With Vlad Sokolovsky
Kira hid her chosen one from the public for a long time. Previously, nothing was known about her love interests in Russia. In 2008, she starred in a video for the popular duet “BiS”, after which the press started talking about Plastinina’s affair with singer Vlad Sokolovsky. In fact, the young people had known each other since childhood and maintained warm, friendly relations.
Finally, in January 2020, Kira shared photos from the wedding celebration with her Instagram subscribers. The holiday took place on the warm coast of Mexico. The girl's chosen one was American businessman Trey Vallet. As Plastinina later said, she met her future husband while studying at an Anglo-American school in Moscow. Before walking down the aisle together, the lovers dated for 8 years. Trey supported Kira during the bankruptcy of her company.
Since the couple permanently resides in America, they decided to have their wedding close to home. Moreover, the weather in Mexico in January is heavenly, unlike snow-covered Russia. The ceremonial events took a total of four days. In the first two days, the future spouses organized parties for their guests with songs, dances, informal communication and tasting of Mexican food. A wedding ceremony and banquet were planned for the third day. The bride wore a tight-fitting snow-white dress with open shoulders and a train. Kira decorated her hair with a short veil. On the way to the altar, she was accompanied by her father Sergei Plastinin.
The exchange of vows and mutual “yes” took place right on the beach, and here, in the open air, tables were set for the guests, covered with blue tablecloths - the color of the ocean. The next day, the newlyweds hosted a farewell dinner for the guests. By the way, following American traditions, Kira and Trey prepared small souvenir sets for all the guests in memory of this day.
The couple spent their honeymoon on the island of Sardinia, and chose the state of Texas for permanent residence. Shortly after the wedding, Kira said that she was giving a course of lectures on the fashion business at one of the American universities. Basically, she shares on Instagram not creative plans, but photographs of a lovely family vacation. The girl once mentioned that her youth was “full of events and emotions,” so perhaps she wants to take a short break in her career and enjoy personal happiness.
Kira Plastinina now
In 2020, the company began rebranding, but without the participation of Kira herself. Now the brand's stores are opening under the new logo “Kira Plastinina and I”. They still sell mid-priced clothing for young people.
Kira Plastinina with her father
As it became known, Plastinina’s aunt Olga Ufimkina took over the “reanimation” of the business, for whom Sergei Plastinin designed clone brands. This maneuver allowed the businessman to avoid paying losses, the value of which is estimated at $100 million, and sell the remaining clothes from his daughter’s latest collections, “Kira Plastinina Mary’s” and “The Hot Kira Plastinina.”
Kira herself is not going to stop there. She teaches at a business school at an American university, where she lectures on the topic of fashion business. According to the designer, she is full of ideas that she plans to implement in the near future.
Kira Plastinina in 2020
In any case, Plastinina does not miss the opportunity to participate in the creation of original wardrobe items. So, to celebrate Halloween, which is widespread in the United States, the girl independently made troll costumes for herself and her husband. The images turned out bright and fabulous.
