From the designer's childhood
Emma Salimova, a biography whose personal life is of interest to avid fashionistas, was born in Kazan. From an early age, Emma was an active person, full of ambition. She headed the school council of the squad and was a Komsomol organizer. Emma Salimova, who is 46 years old, achieved all her current successes thanks to her playful character, hard work and active life position. She says that since childhood she knew that you can achieve a lot in life only if you work hard.
Emma studied well at school, putting all her strength into mastering the material. She was interested in both mathematics and history. She was not particularly passionate about one subject, she tried to learn everything, understanding that school knowledge is given for a reason, but for the future.
Education
Emma Salimova, whose biography was quite successful, did not dream of becoming an actress or singer. She wanted to get a high position in the world of politics; she was always interested in this area. For her post-school education, the girl chose the Moscow Institute of Business and Management and entered the Faculty of Law.
The girl studied at the institute the same way as at school. She understood that the institute was not a place of constant fun, and preferred to read the material she had covered in the evening rather than dance in a club.
Further successes
In the capital, Emma was able to surprise everyone with her first single, “Barcodes,” which immediately appealed to the local population and became private guests on various radio stations. True, during the creation of this hit she had to actively study, since she had to return to her homeland to defend her diploma. Therefore, this period of her life is remembered as very chaotic and intense. Further, in 2020, Emma M gave her first concert at the 16 Ton club, which was simply brilliant thanks to the singer’s explosive energy.
After a while, her next work entitled “Rockets” is published on YouTube, which became no less popular than the previous one. It was she who helped Emma become the breakthrough of the year. The public liked her so much that even one of the famous DJs in the capital decided to remix excerpts from her songs.
Then, in the winter of 2020, her debut album entitled “1” will be released. In the same year, the video “Sparks” was released, directed by Alan Badoev. Other works followed, and in the fall of 2017 her video “Beautiful Life” was released, which appealed to a large number of Emma’s fans.
Political activity
In 1998, Emma Salimova, who was already 28 years old, entered the world of politics, something she had dreamed of for a long time. Emma was helped to get the desired position by her father, who had been friends with one of the deputies since childhood. Emma came to him as an assistant.
Later she went to work for the deputy of the Volgograd region Oleg Savchenko. The woman has been working with this man for more than fifteen years. She is responsible for the development of bills, and the boss, after personal consideration, submits them for review to the State Duma.
Emma Salimova, whose biography as a designer will be described below, says that she likes working in politics. She is not ready to give up what she loves for the sake of the fashion industry.
Emma Salimova: “At 75 I don’t want to take care of my grandchildren”
Emma can do everything - felt boots, dresses, fur coats // Photo: Starface
We have known this amazing woman for ages. The first person to help the heroes of my broadcasts is Deputy Assistant for Work in the State Duma Emma Salimova. A very recent example is a flash mob, when everyone doused themselves with cold water. Not realizing that the main goal of this event is not fun, but to raise funds to fight a terrible disease - amyotrophic lateral sclerosis (ALS). Emma is one of the few secular characters who did not wet herself, but transferred money. The husband of Vologda resident Marina Grafova, who flew to me for the program, was diagnosed with ALS. She takes care of her paralyzed husband and lives with three small children only on a disability pension. “We need a special lift, a device for ventilating the lungs...” Emma writes down, then hands Grafova’s daughters a brand new iPad: “For two of you.” (While dad was healthy, the girls saved money for a phone, but then they gave it all for treatment.) I know that Salimova will leave the studio and will not forget about this family, she has never brushed aside the grief of others. If she is unable to help herself, she bothers her acquaintances, deputies and businessmen.
– In the future, I would really like to coordinate charitable foundations. I’m afraid to deal with each specific person, I won’t have enough heart, but the organization is mine. I also dream of traveling around the world and photographing weddings. As a girl, in the village with her grandmother, she remembered well what an unreal happiness it was to collect coins that were showered on the young. Moreover, both the children and those who quit were equally happy.
Emma is now in touch with the family of Marina Grafova from Vologda // Photo: Svetlana Solopchuk
“You’ve been going to Okhotny Ryad for twenty years, but has such a beauty really dreamed of lawmaking since her youth ?”
– You will laugh, but since the fifth grade I have been conducting political information. She stood in front of the whole school and talked about the situation in the country and the international situation. Then she graduated from law school and went to the State Duma. For the last 12 years I have been an assistant to the deputy from the Volgograd region Oleg Savchenko.
– Are you also a famous designer?!
– When they say this about me, I always smile internally. Because, if you compare, for example, with Ralph Lauren or Elsa Schiaparelli, what kind of damn designer am I?
“Nevertheless, Emma Salimova’s ugg boots shocked Moscow.
– It all started when I was coming up with a gift for my friend Yulia Fomicheva. She is a very wealthy lady, and it is extremely difficult to surprise her. But the tunic that I embroidered for her was recognized as the best outfit on the Cote d'Azur. There were cases when girls from neighboring yachts swam up and wondered where she got such a miracle. Then Yulia brought herself Ugg boots from London and told how people there are crazy about them. I looked and thought: “How scary!” - and I say: “Give it to me.” I took a needle, beads, and colorful stones (my grandmother, the kingdom of heaven, taught me a lot) and on Yulka’s birthday I gave her transformed Australian felt boots.
The first ugg boots from Salimova went viral // Photo: Press service archives
– I heard that today even Alla Pugacheva’s little daughter, Lisa, will be sporting UGG boots “Emma!!!”
– This may sound immodest, but the Queen of Jordan also has my UGG boots.
– She stopped by your showroom on Chisty Lane?
– No, Rania bought them in Monaco, where I exhibited the collection. By the way, the trademark “Emma!!!” was invented by my eldest daughter Elvina. She and I have an ideal tandem: Elya is responsible for the business, and I am responsible for the artistic part. The younger Elsa, a student at Plekhanovka, also helps us.
“I can’t even imagine what kind of man should be next to a woman like you?”
– After the death of my second husband, I literally survived. Today our daughters are already adults, we can think about ourselves. But I don’t just need a strong person, he must take responsibility.
– When the children of my friends persuade their parents to get a dog, I always tell them how this issue was resolved in your family.
– Yes, even when my daughters were little, they were whining: “Buy us a puppy.” At some point I got tired of it, sat them next to each other and said: “Okay, you will have a dog. But first, train for a whole month. Every morning before school and every evening before bed, you will go for a walk with a virtual puppy, and I will feed it myself.” They were happy, but my heart was not in the right place. I spy from the balcony to see how they are there. But a week later, when she came to wake them up, the eldest, rubbing her sleepy eyes, said: “Mommy, why do we need this dog?”
First designer items
Salimova has always loved experimenting with things. She embroidered them with beads and rhinestones, altered them, decorated them with all sorts of little things and got her own unique clothes. She had many friends, including those from the world of show business, and they liked Emma's crafts. One of them had a birthday coming up soon, and Salimova decided to give her a tunic remade in her own style.
Emma Salimova embroidered an ordinary tunic with her own hands and presented the outfit to Yulia Fomicheva, that same friend. Julia was delighted with this thing and practically never parted with it. Later, this tunic was recognized as the best outfit on the Cote d'Azur.
The next thing Emma embroidered was the most ordinary ugg boots. After Salimova’s intervention, the shoes sparkled with the shine of rhinestones, semi-precious stones and amazing embroidered painting. The woman herself did not expect such a result and made several more pairs of beautiful felt boots. She organized an exhibition of her products in Monaco, and the boots quickly sold out; one pair fell into the hands of the Queen of Jordan herself, who was in Monaco that day and accidentally visited the exhibition of an unknown designer. So Emma began to build her second career, which brought her worldwide fame.
Biography
Emma comes from Kazan, where her childhood and teenage years were spent. She was always an active and enterprising girl, an excellent student, preferring history and mathematics. Having received her certificate, Emma Salimova went to Moscow and entered the law faculty at the Institute of Business and Management.
She was also an excellent student at the university and graduated with honors. Until she was twenty-eight years old, she worked in her specialty, and then Emma’s father, an influential person with connections in political spheres, helped his daughter find a job as an assistant to one of the State Duma deputies.
Since then, for fifteen years, she has been working in the group of Oleg Savchenko, a deputy from the Volgograd region. Emma Salimova became a fashion designer, one might say, by accident - she had to come up with a gift for one of her friends, a wealthy lady, who was extremely difficult to surprise with anything.
And then Emma personally embroidered her beach tunic with beads and rhinestones. The outfit turned out to be so successful that it impressed not only her friend, but also everyone who vacationed with her on the Cote d'Azur. Later, Salimova came up with the idea to transform the plain-looking UGG boots, and she succeeded.
“I took a needle, beads, colorful stones (my grandmother, the kingdom of heaven, taught me a lot) and on Yulka’s birthday I gave her transformed Australian felt boots,” Emma recalls.
This is where her passion for design began. Today, ugg boots embroidered with Swarovski crystals, semi-precious stones and Japanese beads from the Emma!!! brand very popular among metropolitan fashionistas, who bombard the designer with orders.
But the scope of activity of the Salimova brand is not limited only to UGG boots - she creates unique evening dresses, as well as exclusive fur products.
Emma’s creative biography is not limited only to design - she has experience as a TV presenter - Salimova hosted the program “Lady in a Million” on the popular Domashny TV channel.
At the same time, Emma is not going to part with her work in the State Duma - she really likes to be at the center of important political events taking place in the country. Salimova’s responsibilities as an assistant to the deputy include participation in the development of new bills.
Designer Emma Salimova
Now the woman has her own showroom “Emma!!!”, where she organizes shows of her new collections. It didn’t end with Ugg boots and tunics, and now she creates chic evening and casual dresses, beach outfits, and fur items. All of them are embroidered with Swarovski crystals, beads, and semi-precious multi-colored stones. The products are popular among fashionistas all over the world, and they can be seen on such celebrities as Navka Tatyana, Casanova Sati, and others.
Designer Emma Salimova likes to organize not only official shows, but also turn ordinary friendly gatherings into a show. She loves meeting her friends and giving them small gifts from her own collection.
Emma Salimova, whose children help their mother in her work, considers her girls worthy successors to her work as a designer. She says that it was mainly for them that she developed her own brand, and they will soon lead it. Emma considers both daughters worthy to continue working.
Childhood
Emma Blinkova, and this is the real name of the singer Emma M, a native of the city of Yuzhno-Sakhalinsk, stood out from a young age for her charisma and craving for beauty.
For several years she attended sports ballroom dancing and music school, which, however, she did not like, since playing the piano required perseverance and attentiveness. But the active teenager did not like these qualities. Sambo and judo classes helped her throw out her emotions, where she could not limit her raging temper.
Still from the video “Barcodes”
As a teenager, Emma seriously wanted to become a forensic scientist or lawyer. After graduating from school, the girl successfully passed the entrance exams at the Yuzhno-Sakhalin Institute of Economics, Law and Computer Science and made her dream of jurisprudence come true. In parallel with her studies, Emma and her friends sang in the group Opium, which performed cover versions of popular rock hits.
In her youth, Emma Blinkova performed with the group Opium
In 2014, the 22-year-old girl took second place in the “Musical Direction” category at the All-Russian Student Spring competition in Tolyatti. It was at this event that she was noticed by a producer who contributed to her move to Moscow.
Bright and brave singer Emma M
The parents were against it: Emma’s mother stated bluntly that Moscow was full of such “stars from the outback” and it was not worth catching a pie in the sky by the tail. But the singer’s life credo sounds different: “Believe in yourself! And if you don’t believe in yourself, then others won’t either!” Therefore, without a moment’s hesitation, she bought plane tickets.
From personal
Emma Salimova, a biography whose personal life deserves attention, tries not to talk much about herself. What is known is that she became a wife twice. Emma got married for the first time in 1987 in Kazan, and nothing is known about the fate of her first husband. Salimova's second husband did not live a long life; he died. Now it is unknown whether there is a man next to her, Emma does not tell reporters about this, and her friends also do not give out details of the designer’s life.
Emma Salimova, whose biography is bright and successful, raised two daughters, Elvina and Elsa. The eldest came up with the brand name “Emma!!!” and fully joined my mother’s work after studying at MGIMO. The younger one helps too, but is more busy with her studies.
Emma Salimova and her daughters do not forget their Tatar roots. They speak their native language at home and often cook according to national recipes. Relatives and friends from Kazan often visit their house, and they also invite the mullah to read prayers with him.
Personal life
Emma doesn't like to talk about her personal life. It is known that she was married twice. Salimova became a wife for the first time in 1987, but quickly divorced. Soon she married again.
With her second husband, Salimova moved to live in Moscow. He was a very wealthy man. After moving to the capital, Emma's husband died. The young widow had a very difficult time, but she found the strength to fight the prevailing circumstances.
Salimova has 2 daughters – Elvina and Elsa. Grown-up girls work together with their mother. The eldest daughter Elvina helps with the commercial part of the business, and the youngest daughter with the artistic part. Emma already has a grandson.
