Eljay is a hero of his time. Just yesterday he was an unknown singer who released 3 albums. Today everyone knows him from the single “Pink Wine”. What we see now is the result not only of his talent, but also of hard work. He took vocal lessons, taught himself the basics of production, and finally opened his own label. In addition to the fact that he has fans of musical creativity, there are quite a lot of admirers of his clothes. Eljay’s style is complex, bright and unusual!
Childhood and youth
Eldzhey (real name - Alexey Konstantinovich Uzenyuk) was born on July 9, 1994 in Novosibirsk. Alexey has a younger brother, Danil. The guy became interested in music in high school - one of his friends took the boy to a local rap battle, which inspired the future artist to work in this genre. Several times the rapper showed his reciting abilities at local and online battles, but after that he decided to start creating tracks.
Eljay in his youth
Condition of other family members
Eljay’s younger brother is a YouTube video blogger under the nickname Dani CHOCO, who already has over 100,000 subscribers. Since November 2020, the channel has 1,801,333 views, which allowed Eldzhey’s younger brother to earn about $2,000 (RUB 128,000) using the affiliate program.
Alexey with his beloved wife
Eljay at a concert
Eljay and his wife
And this is how we see Eljay most often
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Eldzhey’s young wife, Nastya Ivleeva, is on the list of the most famous and profitable TV presenters in Russia. Her Instagram account has 13,400,000 followers. According to Nastya herself, she earns up to 500,000 rubles. from 1 advertisement in stories and about 1,000,000 rubles. for advertising on your profile. For each episode of her own show on YouTube, the TV presenter increases her family fortune by $4000-6000. According to experts, Nastya earns from 3,000,000 to 7,000,000 rubles. per month and will only increase your earnings in the future. So Eljay chose a wife to match himself.
Music career
In 2009, Alexey acquired the necessary musical equipment and began recording tracks in the style of “evil lyrics,” as fans later dubbed it.
After the guy posted the third track online, people paid attention to him. After graduating from school, Alexey entered medical school, but part-time work and full-time studies did not allow the guy to study music - in the end, the choice was made by the latter. In 2013, Eljay, together with rapper Mal, released his debut album “Gundezh” with 11 compositions. The very next year, fans were able to appreciate the artist’s second album, entitled “Bosses are Smoking,” in the recording of which rappers Chet, Tetris, Montblunt and Dom1no took part.
Eldzhey's real name is Alexey Uzenyuk
In January 2020, Alexey released his third album “Pushka” with 8 tracks. By this time, Eldzhey already had many fans, which allowed the musician to organize concerts in different cities of Russia. At the beginning of February next year, the world saw the artist’s new album “Catacombs”, in the recording of which Montblunt took part, as well as the duet MiyaGi and Endgame (their joint song “Music” gained particular popularity).
Eljay, MiyaGi and Endgame
In the summer of 2020, the musician moved to Moscow. According to the artist, in Novosibirsk there was no such studio and people who could work well. Alexey came to the capital with his last money and checked into a hostel to record an album. “There was no money for a return ticket,” the singer recalled.
In the capital, at the backstage of Max Korzh’s concert, Eljay met his future manager. In the fall of 2020, the artist released the track “Disconnect” together with singer Kravets, and then the next album “Sayonara Boy”, which was received with great interest by listeners.
Eljay without lenses
At this time, Eljay changed his image - the singer’s new style became closer to the style of the South African Zef group “Die Antwoord”. The musician’s distinctive feature is his white eyes – the guy achieves this effect using special lenses, which Alexey sometimes does not take off even in everyday life.
In 2020, the rapper released the album “Sayonara Boyろ” and a video for the track “Torn Jeans,” which became another hit for the musician. In August of the same year, Eldzhey published the undisputed hit “Pink Wine,” recorded together with singer Feduk, which instantly found itself at the top of the Russian music charts. The song received the VK Music Awards, becoming the most listened to on the social network: in a year it was played more than 200 million times.
Eldzhey & Feduk - Pink Wine In December 2020, the talk show “Evening Urgant” presented a parody of the song “Pink Wine”, in which presenter Ivan Urgant, comedian Alexander Gudkov, journalist Yuri Dud, singer Igor Nikolaev and the rapper Feduk himself took part . Also, blogger Yuri Khovansky created a parody of this track with the participation of Dmitry Malikov.
At the end of the year, Uzenyuk appeared in an episode of Amiran Sardarov’s YouTube show “Khach’s Diary”, in which he spoke about the opening of his own label, which at that time included the group “Black Cinema”. The singer also became the face of the Yves Saint Laurent perfume series “La Nuit De L'homme Intense”.
How does Eljay earn money?
- YouTube, iTunes, social networks. The number of Eldzhey’s subscribers in all social networks now reaches almost 8,000,000. An agreement with a partner company allows the rapper to receive about 7,000,000 rubles. from every clip. iTunes annually increases Eljay’s fortune by 4,000,000 rubles.
- Concerts. For 1 performance in small towns, Eldzhey earns from 1,000,000 rubles, and in big cities - from 2,000,000 - 5,000,000 rubles.
- Corporate events. It's no secret how much Eljay earns by performing at closed events. The average bill for a corporate event is from 1,500,000 rubles. Special holidays bring Eljay up to 10,000,000 rubles. The annual income in this area is about 60,000,000 rubles.
- Filming in advertising. His wild popularity allowed Eljay to sign lucrative advertising contracts. For example, Coca-Cola awarded the young rapper 30,000,000 rubles for cooperation.
- Voice acting for cartoons. Ljay voiced the character in the movie “Ralph Breaks the Internet,” which increased his wealth.
- Contract with Universal Music Russia. Eldzhey’s advance payment, according to various estimates, amounted to 10,000,000 - 20,000,000 rubles. Considering how much Aljay earns, in less than six months he easily earned half of this amount.
- Merch. Income from the sale of products with Eldzhey’s symbols is about 10% of the musician’s total earnings.
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