Sindeeva Natalya: biography, nationality, photo

Manager biography

Sindeeva Natalya was born in the Tambov region in 1971. She was born in the small town of Michurinsk. Her parents were military dentists. Therefore, they often had to move from place to place. In order not to constantly carry her daughter with her to military units, at the age of three she was given to be raised by her grandparents, who were involved in shaping her as a person for many years.

Even as a child, Natalya Sindeeva became seriously interested in sports. But she had hobbies related to creativity. She studied folk dancing, graduated from ballet school, and played musical instruments.

After graduating from high school, she entered the Michurinsky State Pedagogical Institute. Received a qualification as a mathematics and primary school teacher. She did not stop her education there - in 2006 she graduated from the Stockholm School of Economics in Russia, taking a course in business development.

Natalya Sindeeva, husband

Natalya Sindeeva began her career in television on the “2x2” TV channel, and then she became the producer of the television program “A Thousand and One Nights”. In 1995, Natalya married the owner of “Silver Rain” Dmitry Savitsky, whom she met while working on the “2x2” channel. She helped him when he was creating the Silver Rain radio station, and later became its general producer and commercial director.

Natalya lived with Savitsky until 2002, and then she married businessman Alexander Vinokurov, whom she met in London at a Chelsea football team match. Natalya Sindeeva’s husband was the owner of the KIT Finance bank, and together with him, Natalya over the course of several years created one of the most popular Russian TV channels, Dozhd.

In the photo - Natalya Sindeeva with her husband

Today she is the general director of Dozhd, a laureate of the Media Manager of Russia 2004 award, and since 2008 she has been a participant in the Snob project. Another project of Natalya and her husband was the Internet project Slon.ru, from 2009 to 2010 she served as its general director. In addition, the magazine and website “Big City” were acquired.

In the photo - Natalya Sindeeva and Alexander Vinokurov

Natalya Sindeeva’s husband admitted that he is an investor and owner of all three projects. In addition, Alexander Vinokurov became the founder of the Chaika network of medical clinics, the main activity of which is medical examination. These clinics are located in places where a large number of people work, mainly in business centers. The main business for Alexander Vinokurov today is media, and this, according to him, makes him independent.

Natalya Sindeeva is her husband’s partner in all his projects. According to the magazine "Secret of the Firm" in 2011, she is one of the ten "leaders of Russian smart business." Natalya Sindeeva was born in 1971 in Michurinsk in the family of a military dentist. When she was three years old, her parents, in order not to drag their daughter around the garrisons, left her to be raised by her grandparents, who became the closest people to her.

According to Natalya, as a child she was given complete freedom, and she could do whatever she wanted. Her hobbies included ballet, folk dancing and music. After school, she entered the Michurinsky Pedagogical Institute to major in teaching elementary school. Maybe,

Moving to Moscow

In 1992, having barely completed her higher education, Natalya Sindeeva moved to Moscow. At that difficult time, immediately after the collapse of the Soviet Union, it was not easy to get a prestigious and highly paid job, so Natalya tried herself in a variety of professions.

She worked in an Italian clothing company, managed a project for a night show on the water in the capital's Chaika swimming pool, and worked as a promoter at various exhibitions. It was in this position that she met producer Pavel Vashchekin. This meeting became largely decisive in her life. Sindeeva Natalya, whose biography is closely connected with journalism, has since immersed herself in this field of activity.

Sindeeva first became his assistant. This work helped her establish contacts with figures who very soon became key in the domestic media market. These are Sergei Kozhevnikov, who created the Russian Media Group, Mikhail Kozyrev, who built a career on Our Radio, showman and TV presenter Otar Kushanashvili.

Since 1993 he has been working on the “2x2” TV channel. In a short period of time, she went from a simple secretary to the producer of the Thousand and One Nights program. Natalya Sindeeva, a biography whose nationality is of interest to many of her fans, has since worked all the time in the media field. Her nationality, by the way, is officially Russian. Many researchers see Jewish origin.

Sindeeva, Natalya

General Director of the Dozhd TV channel

Owner and general director of the Dozhd TV channel, owner of the Big City magazine, co-owner of the Slon.ru Internet project and the Silver Rain radio station. In 1995-2010, she was the general producer of the Silver Rain radio station. Winner of the Russian Media Manager award (2004) and a special prize of the TEFI award (2012).

Natalya Vladimirovna Sindeeva was born on June 11, 1971 in the city of Michurinsk, Tambov Region, into the family of a military dentist [], [], [], []. When Natalya was three years old, her parents left her in the care of her grandparents [].

As a child, Sindeeva was fond of sports, studied at a ballet school, and studied folk dancing and music []. In Michurinsk, Sindeeva graduated from school and then from a pedagogical institute, where in 1992 she received the specialty “teacher of primary school and mathematics” [], [], [].

After Sindeeva’s relatives moved to Michurinsk, who were able to take care of her grandparents, Natalya moved to Moscow. In the capital, Sindeeva was involved in organizing entertainment events [], [], and also worked briefly for an Italian clothing company []. In 1993, Sindeeva went to work on the 2x2 TV channel. Initially, she got a job as a secretary at the channel [], but, in Sindeeva’s own words, she was removed from secretarial work after two weeks, because she was “not good with a computer” and “had no knowledge of office work at all.” In the same year, she became the producer of the television program One Thousand and One Nights on the 2x2 channel [], [].

While working at 2x2, Sindeeva met Dmitry Savitsky, whom she soon married. Savitsky was creating the “Silver Rain” radio station, and Sindeeva began to help him [], []. The new radio station began broadcasting in 1995 [], Savitsky became its general director, and Sindeeva became the general producer [], [], and later the producer of the “Silver Galosh” award for the most dubious achievements in show business [], which was awarded “ Silver Rain" since 1996 []. As Sindeeva emphasized later, the organization of the most shocking, scandalous and extravagant parties “Silver Rain” was largely the result of her “past experience and good acquaintances” []. Savitsky and Sindeeva managed to attract many prominent journalists to work at the radio station, including Alexander Gordon, Vladimir Solovyov and Savik Shuster, thanks to which “Silver Rain” gained great popularity among listeners over several years [].

In 1999, the story of Sindeeva’s settlement of the conflict that arose between the radio station and film director Nikita Mikhalkov gained fame. The scandal broke out after journalist Gordon spoke obscenely about the director on the air of “Silver Rain”. In response to this, Mikhalkov promised to use all his connections to close “Silver Rain” - he refused to accept the apologies of the radio station’s management [], []. After this, Sindeeva appeared at the premiere of Mikhalkov’s film “The Barber of Siberia,” which took place on Forgiveness Sunday. Not being personally acquainted with the director, she publicly asked him “forgiveness for everything” and only after that gave her name. Mikhalkov, in turn, “appreciated Sindeev’s directorial move,” as a result of which the conflict between the radio station and the director was resolved [].

In 2002, Sindeeva became the commercial director of Silver Rain, while retaining the position of general producer of the radio station [] (she remained as commercial director until 2009 []). Subsequently, Sindeeva’s name was mentioned in the media due to the extremely high prices for advertising on “Silver Rain” and the opacity of the radio station’s payments to customers [].

In the summer of 2004, Sindeeva became a laureate of the “Media Manager of Russia” award in the “Radio” category - “for innovative and non-standard approaches when conducting off-air promotional campaigns for the station” [], []. By this time, Sindeeva was already living with her second husband, who was Russian businessman Jamil Asfari [] (in 2009 it was reported that Asfari - at that time Sindeeva’s ex-husband - owned twenty percent of Silver Rain []). In this marriage, Sindeeva had a son, Luka [].

In 2005, Sindeeva, at a Chelsea football team match in London, met banker Alexander Vinokurov [] (according to the famous entrepreneur Oleg Tinkov, it was he who started this acquaintance []). In 2006, Vinokurov became Sindeeva’s third husband [].

In 2006, Sindeeva graduated from the Stockholm School of Economics in Russia (she took the Business Management course during her year-long vacation) [], [].

In the fall of 2008, at the height of the financial crisis, Vinokurov's investment bank KIT Finance went bankrupt and was bought out by Russian Railways OJSC []. Just a few months later, in January 2009, Vinokurov and Sindeeva began creating the Internet project Slon.ru (the spouses became the main shareholders of the project, and Leonid Bershidsky was appointed its first editor-in-chief) [], [], [], [] . Officially, Slon.ru, which was intended to become a “factory of opinions about economics, business, politics and the life of the middle class,” started operating in May 2009 []. Sindeeva was the general director of Slon.ru for some time []. According to some reports, she left this position in mid-2010 [], but many sources called her the general director of Elephant until March 2011, when this post was taken by Maxim Kashulinsky, previously editor-in-chief of the Russian version of Forbes magazine [].

Back in 2007, it became known that Sindeeva began preparing a new television project [], the first presentation of which, however, took place only in June 2009 []. Sindeeva invested in the new channel the funds she received as a result of the sale of her country house [], [], and became the sole owner of TV Channel 'Dozhd' LLC []. April 27, 2010 “Rain. Optimistic Channel began broadcasting, which was initially carried out via the Internet [], [], and then also via cable and satellite networks [].

The basis of Dozhd was news programs [] (it was noted that Bershidsky took an active part in the creation of the channel’s information service) [], []. More than eighty percent of all the channel’s programs were prepared by Dozhd itself, and only documentary programs on sensitive social topics were purchased for broadcasting all over the world []. Dozhd gained particular fame due to the speed with which it presented material: for example, in December 2010, it became the first channel to show footage of riots organized by nationalists in the center of Moscow [], and in January 2011, it was the first to report a major terrorist attack at Moscow Domodedovo Airport [] . The press drew attention to Dozhd's civic position and its readiness to broadcast it live. Sindeeva herself did not see anything special in this. “The position is simply honest and therefore looks like a position,” she noted [].

On August 1, 2010, Sindeeva left the post of general producer of the Silver Rain radio station, explaining that work on the Dozhd TV channel began to take up too much of her time [], []. At the same time, according to data as of the summer of 2009, Sindeeva remained a shareholder of the radio station - she owned ten percent of Silver Rain [].

In September 2010, Sindeeva and the Dozhd TV channel bought the Bolshoy Gorod magazine and its website bg.ru [], [] from United, part of the group. Sindeeva herself, talking about the purchase, claimed that “Big City” was close to her in spirit. In addition, the owner of Dozhd noted, she did not want this publication, which was under threat of closure due to declining financial performance, to cease to exist (“It’s always a shame when a very good story dies”) [].

Sindeeva is an academician of the Russian Academy of Radio [], created in 2007 on the initiative of well-known figures in the media industry Eduard Sagalayev and Alexander Varin [], []. Sindeeva called one of the most important tasks of media resources “covering painful abscesses and attracting public attention to them” []. At the same time, according to her, “the media should be lively, sincere, honest” []. In 2011, she received the "Woman of the Year" award from men's magazine GQ [].

Natalya Sindeeva and the team of the Dozhd TV channel were awarded a special prize from the Academy of Russian Television at the TEFI-2011 awards ceremony on May 29, 2012 [], [] Gazeta.ru received the award from the hands of a State Duma deputy from United Russia Maria Kozhevnikova []. In September of the same year, “Rain” became the winner of the “Made in Russia” award in the “Media” category, organized by the magazine “Snob”[].

Used materials

[1] “Made in Russia.” Winners. — Snob.ru

, 13.09.2012

[2] Igor Karev

.
And a little politics. - Gazeta.ru
, 05/30/2012

[3] Maria Makutina

.
TEFI showed her faces. — Kommersant-Online
, 05/29/2012

[4] TEFI-2011 awards were presented. - RIA News

, 29.05.2012

[5] People of the year are named. —GQ _

, 22.09.2011

[6] “Elephant” found a leader. — OpenSpace.ru

, 14.03.2011

[7] Marina Naumova

.
Big bang practice. — Slon.ru
, 01/25/2011

[8] We do not have and never will have “porn”, “jaundice” and “chernukha” on our channel. — Interfax

, 04.01.2011

[9] Ksenia Boletskaya

.
The news goes online. — Vedomosti
, 12/29/2010. — No. 247 (2765)

[10] Natalya Sindeeva: There is nothing special - the position is simply honest. - New Newspaper

, 06.12.2010. — №137

[11] Anastasia Alekseeva

.
"We're not building a McDonald's." — Private Correspondent
, 10/01/2010

[12] The magazine "Big City" switches to the TV channel "Rain". - RIA News

Sindeeva's husbands

It was on the “2x2” TV channel that Natalya met her first husband. It was Dmitry Savitsky. Very soon the newlyweds founded their own radio station in the FM range. It was called "Silver Rain".

Her first marriage did not last long. At the radio station she met her new love - a domestic businessman who owns a restaurant business, Jamil Asfari. Soon they got married. In 2002 they had a child. Son of Luke.

True, when Luka was only three years old, Natalya Sindeeva, whose personal life was always in full view, broke up with the boy’s father. At that time, the elite media community often gathered at the matches of London's Chelsea, the rights to which were acquired by Russian businessman Roman Abramovich. For many, attending football has become like going out into the world. A place where you can make new useful contacts. This is exactly how the fate of the heroine of our article turned out. Natalya Sindeeva met her new boyfriend at the game. The husband was not against separation, since coldness and disunity appeared in their relationship. The new chosen one was banker Alexander Vinokurov. In 2005, he headed an investment bank called KIT Finance.

Already in 2006, Natalya Sindeeva married him. Her biography and personal life began again from scratch. Three years later they had a daughter.

New in blogs

OFFICIAL INFORMATION Sindeeva Natalya Vladimirovna Rod. 06/11/1971, Michurinsk, Tamb.reg. Publisher, media manager. One of the co-owners of the Silver Rain radio station and founder of the television. In addition to these resources, Natalya Sindeeva owns the magazine “Big City”, as well as (together with her husband Vinokurov Alexander) the portal Slon.ru. Received a Latvian residence permit, according to the statement of the Speaker of the Seimas S. Aboltin (April, 2014). Since 1993, she has produced the program “A Thousand and One Nights” (TV channel 2x2). In 1995, she headed the Silver Rain radio station as general producer. Commercial director of the radio station “Silver Rain” (2002-2009). Since 2010 – General Director of the Dozhd TV channel. Optimistic Channel".

INTERNET COORDINATES https://twitter.com/Sindeeva Blog on “Echo of Moscow” https://www.echo.msk.ru/blog/echo_rating/850097-echo/ Blog on the “Rain” channel https://tvrain. ru/blog/blog_natali_sindeevoj/

“FEATS” AND SCANDALS At first it seemed that Dozhd was a real alternative to ORT, NTV, STS. Alternative and independence, slogans “we don’t give a damn.” It turned out to be quite the opposite: alternative ass-licking, preaching of despondency, hours of intellectual schizophrasia. One plus is that there is a minimum of advertising. The Dozhd TV channel, headed by Sindeeva, covered the events in Crimea as Russian aggression, and was especially distinguished by the fact that on January 27, 2014, in commemoration of the 70th anniversary of the lifting of the siege of Leningrad, it initiated a scandalous poll - “Wouldn’t it have been worth surrendering Leningrad to the Nazis?” The survey implied the opinion that if the city had been surrendered to the Germans, hundreds of thousands of Leningraders would have survived. In any case, the Dozhd team considered this point of view quite debatable. The Dozhd poll caused a flurry of indignation among Runet users - bloggers, politicians and public figures, who recognized it as stupid and immoral, and some accused Dozhd of insulting the sacred memory of the war. The management of the Dozhd website later apologized for the incorrect survey and deleted it. The next day, Sindeeva published a tearful post on her blog on Ekho Moskvy and Facebook, depicting naive bewilderment at the reaction of society, categorically classifying herself among those who are “trying to do something in the state”, awakening in it “the shoots of common sense and conscience." “About conscience” especially delivered. The post, moreover, was written with a large number of spelling and syntax errors, which indicates S.’s unsuitability as a publisher. This circumstance also did not go unnoticed by the Internet community. In general, Sindeeva, an intelligent lady only at first glance, is distinguished by an irresistible craving for shocking, which also affects her manner of dressing. It makes sense to look for the origins of personality deformation in Sindeeva’s childhood. Originally from Michurinsk, Tambov region, judging by the description of S. herself, traces of her parents were lost immediately after they abandoned her at the age of three in the care of her grandparents. After graduating from the pedagogical institute, she left “for a beautiful life” in Moscow (1991), where she “worked on a night show project” in the Chaika pool (in the 90s, a VIP brothel operated in the Chaika pool). In 1993, under the patronage of P. Vashchekin (a provider of sex services for VIP clients through the Red Stars modeling agency), she was hired as a secretary on the 2x2 TV channel. Two weeks later, she was suspended from work for illiteracy and professional incompetence - with an “unexpected” transfer to the position of producer of the television program “A Thousand and One Nights” on the same channel. Career growth at “2x2” ended with the fact that in 1995, the owner of FM “Silver Rain” D. Savitsky found himself the husband of the general producer of the radio station, Ms. Sindeeva. Their marriage lasted until 2002. From 2002 to 2009, S. worked as commercial director of Silver Rain, combining the duties of general producer. During this period, S.’s name repeatedly appeared in the media in connection with financial scandals caused by inflated prices for advertising, non-transparency of payments to customers, and arrogant demands for kickbacks from performers. Since 2003, Sindeeva already lived with D. Asfari, the owner of 20% of the shares of the radio station. In 2005, S. met banker A. Vinokurov, and in 2006 they got married. In total, S. changed four husbands, and each time with an increase in the property qualification. In 2007, Sindeeva began preparing a new television project. 04/27/2010 “Rain. Optimistic Channel began broadcasting over the Internet, and then through cable and satellite networks. In 2009, Vinokurov and Sindeeva began creating the Internet project Slon.ru - “a factory of opinions about economics, business, politics and the life of the middle class.” S. left the position of CEO of Slon.ru in 2010. In 2008, Kit Finance received 130 billion rubles from the state, and Vinokurov left the bank. In 2008, at the height of the financial crisis, Vinokurov’s investment bank KIT Finance went bankrupt and was bought out by Russian Railways OJSC. (The bank itself is the wallet of former Finance Minister Kudrin). It was after Vinokurov’s departure that his billion-dollar investments in media assets began - Slon.ru, Bolshoi Gorod, Dozhd TV channel. In 2010, Sindeeva and TC Dozhd bought the magazine Bolshoy Gorod and its website bg.ru from United, part of the group, as “close in spirit.”

Semyon Bragin

https://vk.com/stopusaterroreur0?w=wall-80042527_855

Work at "Silver Rain"

But let’s return to the professional career that Natalya Sindeeva built. The biography and nationality of the media manager were favorable, so many roads were open to her. She decided to start her own radio station.

The first broadcast of “Silver Rain” took place in 1995. Sindeeva took over the post of general producer, and her first husband became general director.

We managed to attract a large number of talented and promising journalists to work at the new and young radio station. Moreover, “Silver Rain” became one of the first radio stations in Russia that began to actively promote Internet broadcasting.

In 2004, the works of the promising team were appreciated. Natalya Vladimirovna Sindeeva received the award. At that time, her nationality was not at all of interest to the jury members of the all-Russian competition “Media Manager of Russia”. Sindeeva won in the Radio category. The competition jury appreciated her contribution to the organization of off-air promotions of the radio station, as well as her non-standard and innovative approach to them.

In 2002, Sindeeva became the commercial director of the radio station, while maintaining the post of general producer. At the same time, she still owns part of the company's shares, which generate regular income.

"Silver Rain"

Natalya Sindeeva’s personal life has always been inextricably linked with her business projects. While working at 2x2, she met Dmitry Savitsky, who became her husband and business partner. Together they began to create the Silver Rain radio station. Broadcasting of the joint brainchild of the spouses began in 1995, becoming a noticeable phenomenon in public life.

Natalya Sindeeva became the general producer of the station, as well as the founder and producer of the Silver Galosh award, awarded for the most dubious achievements in the field of show business. The energetic woman managed to attract many famous journalists to work on “Silver Rain,” including Savik Shuster, Vladimir Solovyov, and Alexander Gordon.

In addition, she introduced many non-standard techniques that were previously unknown in Russia. In particular, “Silver Rain” became available via the Internet, and the concept of non-stop music was introduced.

The result of Natalie Sindeeva’s activities was the great popularity of her radio station, as well as the Russian Media Manager award in the Radio category, which she received in 2004. By this time, she had broken up with Savitsky and was married to Jamil Asfari, with whom she gave birth to a son, Luka.

The base of "Rain"

In 2007, Natalya Sindeeva, whose photo often appeared on the pages of print media, began to develop a new project - the Dozhd media holding. It includes several media outlets at once - this is a TV channel of the same name, which has recently broadcast exclusively on the Internet. This is also the magazine “Big City”, the online publication “Respublika”.

Natalya Sindeeva, Alexander Vinokurov are in the management of the company. The new husband of the heroine of our article is also an investor in the project. Despite the fact that from a legal point of view, “Elephant” and “Big City” are solely owned by Natalya Sindeeva. Dozhd is in the hands of shareholders.

Natalia Sindeeva

Natalya Sindeeva is a publisher, media manager, owner and founder of the Dozhd TV channel, owner of the Big City magazine, co-owner of the Slon.ru Internet project and the Silver Rain radio station.

Biography

Marat Gelman, gallerist: On the Strelka, 2 years ago, Sindeeva, in a small audience in which I happened to find myself, said some fantastic things about the new channel, about the generally new principle of television, and it seemed to me that I had heard such conversations a thousand times , and that they are a little divorced from reality. But then, when the Dozhd channel, step by step, began to take over the entire space, and in my case it took over almost completely. I must say that when I’m at home at the computer, I turn on the Dozhd TV channel, when behind the car I turn on Echo of Moscow. Accordingly, it filled at least 50, or even more percent of my information space. I realized that turning these skills, some isolated theoretical reasoning into a real product, is unique. Because we have a lot of people who can correctly reason about the future and very few people who can make these theoretical arguments, which sometimes seem too abstruse, too divorced from life, too much not about Russia, but about some kind of New York, take it and implement it. She managed to do it. I don’t know at what cost, but obviously the Dozhd TV channel is part of my life today and, accordingly, the Dozhd TV channel influences me very much. On how I am informed, on how my position on life is developed and, accordingly, Natasha Sindeeva is one of the most influential people in Russia. Ilya Ponomarev, State Duma deputy: The person who probably made the biggest breakthrough this year is the beautiful Natasha Sindeeva, who founded the Dozhd TV channel. Which has probably radically changed the face of media this year. Finally we have truly independent, truly public, truly live, truly unconventional television. She proved that there can be life on the Internet, there can be reason, and not a bazaar. And for this, I believe, we will remember her actions this year for a long time. Natalya is a person who is a bundle of energy; a huge number of events always happen around her. That is why there are so many bright personalities of completely different characters on the Dozhd TV channel. I meet among the presenters both left and right, supporters of innovation and real conservatives, musicians, artists. That is really “movement”. Natasha is probably the soul of this large complex, which is called “Red October”. And, probably, it is very symbolic that such new life has appeared in this old factory. Also, in this old shell of television, in a format that, in general, is becoming a thing of the past, thanks to Dozhd, a new life has arisen. And this is the character of Natalia Sindeeva.

Income and expenses

It is unknown how much has been invested in this project. There is only information that almost $40 million has already been spent on the development of one TV channel.

At the same time, the total revenue a few years ago was estimated at almost half a billion rubles. There is no information about income in the last year or two in open sources. It is worth saying that half a billion is the revenue of the entire media holding. The TV channel brought almost 70% of the profit to the project, about 20% from the “Elephant” portal, the rest came from “Big City”.

Work on "Rain"

She first came up with the idea of creating a niche channel at the Cannes Film Festival in 2007. Moreover, initially she had little idea of how television worked. For help and advice, she turned to her friends, who had been working in the television business for several years.

She initially invested her own money, proceeds from the sale of her house, into creating the channel. Later, Alexander Vinokurov joined her as an investor, and soon as her husband.

The project was presented in 2009. The production director was Vera Krichevskaya, who had previously worked for NTV. Dozhd relied on the news broadcast format.

Channel people

The information service on Dozhd appeared mainly due to the arrival of Leonid Bershidsky on the channel. In the past, he was a columnist for Bloomberg and an editorial publisher for Eksmo.

“Rain” was broadcast live for the first time in April 2010. The studio was located on the territory of the Soviet factory "Red October". Initially, broadcasting took place only via the Internet. Later, satellite dishes and cable operators joined in.

At different times, well-known and famous people collaborated with the TV channel - these are Dmitry Bykov, Mikhail Efremov, Vladimir Pozner, Ksenia Sobchak, Alexander Sklyar.

At the end of 2010, Mikhail Zygar became editor-in-chief of the Dozhd TV channel. Military correspondent, author of the famous novel “The Whole Kremlin Army.”

Sindeeva Natalya Vladimirovna

Family

Born into the family of a military dentist. When Natalia was three years old, her parents left her in the care of her grandparents. The first husband is the general director of the Silver Rain radio station, Dmitry Savitsky. The second time she was married to businessman Jamil Asfari. Now she is married to banker Alexander Vinokurov. Son (from his second marriage) - Luka.

Biography

As a child, Sindeeva was fond of sports, studied at a ballet school, and studied folk dancing and music. Sindeeva graduated from school in Michurinsk.

In 1992 she graduated from the Michurin State Pedagogical Institute (teacher of primary school and mathematics).

She became a media person by chance: one of her friends offered to work part-time at an exhibition as a girl handing out advertising materials. Here she met producer Pavel Vashchekin, who later took her to work with him.

In 1993, she participated in Pavel Vashchekin’s projects at the Mosfilm film studio.

In 1993, Sindeeva went to work on the 2x2 TV channel. Initially, she got a job as a secretary at the channel, but, in Sindeeva’s own words, she was removed from secretarial work after two weeks because she was “not good with a computer” and “didn’t know office work at all.” In the same year, she became the producer of a television program about the work of nightlife establishments “A Thousand and One Nights” on the “2x2” channel.

At the same time, Sindeeva met Dmitry Savitsky, whom she soon married. Savitsky was involved in the creation of the Silver Rain radio station.

In 1995, a new radio station, “Silver Rain,” began broadcasting. Savitsky became its general director, and Sindeeva became its general producer.

Since 1996, Sindeeva became the producer of the “Silver Galosh” award for the most dubious achievements in show business, which was awarded by “Silver Rain”.

As Sindeeva emphasized later, the organization of the most shocking, scandalous and extravagant Silver Rain parties was largely the result of her “past experience and good acquaintances.” Savitsky and Sindeeva managed to attract many prominent journalists to work at the radio station, including Alexander Gordon, Vladimir Solovyov and Savik Shuster, thanks to which “Silver Rain” gained great popularity among listeners over several years.

In 2002, Sindeeva became the commercial director of Silver Rain, while retaining the position of general producer of the radio station (she remained as commercial director until 2009). Subsequently, Sindeeva’s name was mentioned in the media due to the extremely high prices for advertising on “Silver Rain” and the opacity of the radio station’s payments to customers.

In the summer of 2004, Sindeeva became a laureate of the Russian Media Manager award in the Radio category - “for innovative and non-standard approaches when conducting off-air promotional campaigns for the station.”

By this time, Sindeeva was already living with her second husband, who was Russian businessman Jamil Asfari (in 2009 it was reported that Asfari, who was already Sindeeva’s ex-husband at that time, owned twenty percent of Silver Rain). In this marriage, Sindeeva had a son, Luka.

In 2005, Sindeeva met banker Alexander Vinokurov at a Chelsea football team match in London (according to the famous entrepreneur Oleg Tinkov, it was he who started this acquaintance). In 2006, Vinokurov became Sindeeva’s third husband.

In 2006, Sindeeva graduated from the Stockholm School of Economics in Russia (she took the Business Management course during her year-long vacation).

In the fall of 2008, at the height of the financial crisis, Vinokurov's investment bank KIT Finance went bankrupt and was bought out by Russian Railways OJSC.

In January 2009, Vinokurov and Sindeeva began creating the Internet project Slon.ru (the spouses became the main shareholders of the project, and Leonid Bershidsky was appointed its first editor-in-chief). Officially, Slon.ru, which was intended to become a “factory of opinions on economics, business, politics and the life of the middle class,” began operating in May 2009. Sindeeva was the general director of Slon.ru for some time. According to some reports, she left this position in mid-2010, but many sources called her the general director of Elephant until March 2011, when this post was taken by Maxim Kashulinsky, previously editor-in-chief of the Russian version of Forbes magazine.

Back in 2007, it became known that Sindeeva began preparing a new television project, the first presentation of which, however, took place only in June 2009. Sindeeva invested the funds she received as a result of the sale of her country house into the new channel, and became the sole owner of TV Channel Dozhd LLC.

April 27, 2010 “Rain. OptimisticChannel began broadcasting, which was initially carried out via the Internet, and then also via cable and satellite networks.

The basis of Dozhd was news programs (it was noted that Bershidsky took an active part in the creation of the channel’s information service). More than 80% of all the channel’s programs were prepared by Dozhd itself, and only documentary programs on sensitive social topics were purchased for broadcasting all over the world. The main mission, according to Sindeeva, will be to return to the screens those who do not want to watch modern TV - depressive, vulgar, too mass-produced.

Dozhd gained particular fame due to the speed with which it presented material: in December 2010, it became the first channel to show footage of riots organized by nationalists in the center of Moscow, and in January 2011, it was the first to report a major terrorist attack at Moscow Domodedovo Airport. The press drew attention to Dozhd's civic position and its readiness to broadcast it live. Sindeeva herself did not see anything special in this. “The position is simply honest and therefore looks like a position,” she noted.

On August 1, 2010, Sindeeva left the post of general producer of the Silver Rain radio station, explaining that work on the Dozhd TV channel began to take up too much of her time. At the same time, according to data as of the summer of 2009, Sindeeva remained a shareholder of the radio station - she owned 10% of Silver Rain.

In September 2010, Sindeeva and the Dozhd TV channel bought the Bolshoy Gorod magazine and its website bg.ru from United, part of the group. Sindeeva herself, talking about the purchase, claimed that “Big City” was close to her in spirit. In addition, the owner of Dozhd noted, she did not want this publication, which was under threat of closure due to declining financial performance, to cease to exist (“It’s always a shame when a very good story dies”).

Sindeeva is an academician of the Russian Radio Academy, created in 2007 on the initiative of well-known figures in the media industry Eduard Sagalayev and Alexander Varin. Sindeeva called one of the most important tasks of media resources “covering painful abscesses and attracting public attention to them.” At the same time, according to her, “the media should be lively, sincere, honest.” On April 25, 2011, Russian President Dmitry Medvedev visited the office of the Dozhd TV channel, located in Moscow on the territory of the former Red October factory.

Sindeeva considers Medvedev’s visit a key moment in the life of the channel. After it, advertisers became more willing to sign contracts, and it became easier to negotiate with the cable networks that broadcast Dozhd. Reputable officials began to come to the programs. In less than three years, the youngest of the Russian Internet TV channels has turned into a well-recognized brand.

In the spring of 2011, Dozhd relaunched on the Internet - a separate website was created for broadcasting. During that year, the channel reduced the number of thematic programs and increased the volume of news broadcasting. In April 2011, Dozhd’s Internet audience exceeded 300,000 unique visitors; according to LiveInternet, in June it grew to 345,000, and in December to 2.2 million visitors.

On May 29, 2012, Sindeeva and the team of the Dozhd TV channel were awarded a special prize from the Academy of Russian Television at the TEFI-2011 awards ceremony. Gazeta.ru received the award from the hands of State Duma deputy from United Russia Maria Kozhevnikova.

In September 2012, Dozhd won the Made in Russia award in the Media category, organized by Snob magazine.

The total revenue of the Dozhd holding in 2012, according to Russian reporting standards, amounted to 433 million rubles. Of these, the TV channel accounted for almost 66% - 285 million rubles, the Slon.ru portal (created in 2009) - 20%, the rest came from the magazine and website "Big City".

In March 2013, in the ranking of analytical TV channels, Dozhd took second place in terms of citations after Rossiya 24, ahead of Channel One, NTV and Rossiya-1.

The monthly Internet audience of the channel in March 2013, according to TNS, amounted to 2.4 million unique users (twice more than in March 2012), coverage in cable networks was 10.2 million households (two and a half times more than in March 2012).

The revenue of the Dozhd channel according to RAS for 2013 amounted to 361.9 million rubles.

On January 26, 2014, a survey was conducted on the website of the Dozhd TV channel, “Was it necessary to surrender Leningrad in order to save hundreds of thousands of lives,” which caused a wide response in the blogosphere. The TV channel later admitted the survey was an error and apologized for it. Representatives of Russian cable television expressed outrage at the survey. The appearance of the survey was also condemned in the State Duma, and deputies of St. Petersburg asked the prosecutor’s office to check the TV channel and punish it “to the point of closure.”

Later, the largest telecommunications operator in the Russian Federation, Rostelecom, and a number of other companies, including Akado, ER-Telecom and Vimpelcom, stopped broadcasting Dozhd. After this, the Presidential Council for Human Rights asked the Prosecutor General's Office to check the cable television operators who turned off the channel, Fr.

On January 30, 2014, Roskomnadzor stated that Dozhd violated Article 49 of the Law “On the Mass Media,” which states that “when carrying out professional activities, a journalist is obliged to respect the rights, legitimate interests, honor and dignity of citizens and organizations.”

On February 4, 2014, Dozhd management announced that the channel would not be closed.

On February 10, 2014, another major operator, Tricolor TV, stopped broadcasting.

For its part, the Federal Antimonopoly Service is studying the situation, looking into whether there was a cartel agreement among providers in this case.

On March 4, 2014, Sindeeva reported that in the best case scenario, the TV channel “had no more than three months left to live.” “This is our real situation. We currently have one month left to live. These are not words and for a reason, that is, in a month we must close. There is little hope that today I will meet with the team, where I will ask the guys to reduce their salaries and our expenses. If the guys support me and meet me halfway, then there will be hope of living for another two or three months. Therefore, not everything is as rosy as I would like,” Sindeeva said at a special meeting of the Russian Presidential Council for the Development of Civil Society and Human Rights, dedicated to the topic “Civil Society Media: Difficulties of Formation.”

She is supported by the audience and TV viewers who “buy subscriptions, bought up the entire online store, but this money is not enough for us to “live in the format in which we live fully - with the work of journalists, with business trips.”

“Without advertising budgets, without money from distribution, which we lost, and we lost 80% of our income, we will never survive,” the general director emphasized.

On March 8, 2014, it became known that salaries for Dozhd employees would be cut by 30%.

On March 19, 2014, Sindeeva said that Dozhd could become Russia’s first paid YouTube channel, in which case, according to Sindeeva, revenue from online advertising should at least double.

On March 20, 2014, the Dozhd TV channel received a letter from its landlord informing them that after the expiration of the term in June, the lease agreement would not be renewed.

“Based on the situation with the proposed reconstruction of Red October, we really thought that someday we would move to a new studio. According to information from the leaders of Guta Development, we know that the turn to reconstruct the building in which Dozhd is located will not come earlier than in 3-5 years. If it comes. That’s why we dreamed that we would move. In 2016-2018,” Vinokurov wrote on his Facebook page.

At the end of October 2014, Sindeeva wrote in her blog on the channel’s website:

“Early next month we are moving to a new temporary studio from which Rain will broadcast while the new permanent studio is built. That’s why we are organizing a large garage sale and opening an unprecedented sale in our store - 60%,” said the general director of Dozhd.

As Natalya Sindeeva said, the editorial office of the TV channel, which is on the verge of bankruptcy, will have to get rid of many things.

Rumors (scandals)

In 1999, the story of Sindeeva’s settlement of the conflict that arose between the radio station and film director Nikita Mikhalkov gained fame. The scandal broke out after journalist Gordon spoke obscenely about the director on the air of “Silver Rain”. In response to this, Mikhalkov promised to use all his connections to close “Silver Rain” - he refused to accept the apology of the radio station’s management. After this, Sindeeva appeared at the premiere of Mikhalkov’s film “The Barber of Siberia,” which took place on Forgiveness Sunday. Not being personally acquainted with the director, she publicly asked him “forgiveness for everything” and only after that gave her name. Mikhalkov, in turn, “appreciated Sindeev’s directorial move,” as a result of which the conflict between the radio station and the director was resolved.

Sindeeva, according to media reports, is a friend of Natalya Timakova, press secretary of the Chairman of the Government of the Russian Federation Dmitry Medvedev

In March 2014, blogger Kristina Potupchik commented on data that appeared online about the real estate of banker and politician Gleb Fetisov, as well as banker Alexander Vinokurov and his wife, owner of the Dozhd TV channel, Natalya Sindeeva. Potupchik about Fetisova and Vinokurova: “Both bankrupted their financial structures, both made good capital from this, both got into politics so that when the prosecutor’s office became interested in the capital, they could attribute their questions to “political pressure.”

“Yes, their own employees will be crushed before the prosecutor’s office when they find out that while Dozhd is working with reduced salaries on the verge of closure, Sindeeva herself lives in a house worth 12 million dollars. Fetisov settled even better - $36 million for a 450-meter apartment on Pozharsky Lane. It is not surprising that My Bank went bankrupt. Hey, investors, according to some reports, this is far from the only investment of a bankrupt banker in luxury real estate,” wrote the former press secretary of the Nashi movement in her blog on Ekho Moskvy.

"Citizen and Poet"

One of the most striking projects of Dozhd was “Citizen and Poet”. Moreover, this could not be found on domestic television.

The famous poet Dmitry Bykov regularly writes poems on the topic of the day, about the latest social and political events in Russia and the world. And actor Mikhail Efremov reads them. The project has become one of the few that can safely be called political satire.

Within the work collective itself, quarrels and confusion often arose over “The Citizen and the Poet.” As a result, Vera Krichevskaya left the project.

Despite these troubles, in 2011 Dmitry Medvedev visited Dozhd. The occasion was pleasant - the anniversary of the live broadcast.

A new format of communication with TV viewers

Since 2013, the channel has completely returned to the Internet. Moreover, it becomes available only to subscribers. This approach to television broadcasting was first adopted in Russia.

At the beginning of 2013, the channel received only 10% from subscriptions, while it sought to increase volumes to 50%.

In 2014, Dozhd was embroiled in a major scandal. After it, there were serious fears that the channel would be closed. On the day dedicated to the anniversary of the siege of Leningrad, the channel conducted a provocative survey. Journalists invited viewers to decide whether the victims of the Leningrad blockade were justified. Satellite and cable television operators began to remove Dozhd from their broadcast schedule.

This scandal had a depressing effect on the financial position of Dozhd. The funds raised through crowdfunding are practically not enough for anything. Therefore, the channel switches to working only for subscribers. Dozhd offers more expensive program packages to the most devoted viewers. They buy them primarily to support the TV channel.

At the end of 2014, “Dozhd” was forced to leave its previous habitat. At first he worked in the studio of the online publication “Snob”. Since February of this year, I changed my location. Now the channel's broadcasts can be seen on the territory.

Internet project Republic

This Internet project, better known to readers as “Elephant,” appeared in 2009. It was led by Leonid Bershidsky. The publication has chosen as the basis of its work a policy that allows absolutely anyone to express their opinion.

Since 2011, Maxim Kashulinsky has become the general director of the publication. Previously, he headed the Russian edition of Forbes magazine.

Since 2014, “Elephant” has operated on principles similar to “Dozhd”. In particular, in order to read most materials, especially copyrighted ones, you must be a subscriber to the publication.

In 2014, Kashulinsky moved to the post of editor-in-chief, concentrating on creative work. One of the main investors in the project, Alexander Vinokurov, became the general director. Since November 2020, the publication has updated its design and adopted a new Republic edition.