Previously, the popular rapper did not comment on rumors about a relationship with Alexandra Novikova.
Rumors about an affair between Fyodor Insarov, known under the pseudonym Feduk, and the daughter of restaurateur Arkady Novikov appeared in November last year. Then the couple was noticed while vacationing in Italy on Lake Como. Despite the fact that Fedor and Alexandra did not comment on the information, footage from the same places appeared on their social networks at the same time. Finally, yesterday Feduk in the Youtube show of Alexander Gudkov and Vladimir Marconi Comment Out was forced to confirm his romance with Alexandra .
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According to the terms of the project, the two stars must leave provocative comments to their colleagues and, in case of refusal, carry out “punishments.” Not daring to complete one of the tasks, Feduk was forced to show the last ten photos on his phone. One of them turned out to be a photograph of Alexandra holding a dog. The rapper commented on the photo: “This is Sashka, my Sashka.” Moreover, viewers also saw a photo of Fedor’s family, which included him, his parents and Alexandra, which means that the rapper had already introduced the family to his chosen one.
Photo of Alexandra Novikova on the phone of Fedor Insarov, known as Feduk / Still from the Youtube show Comment Out
Let us remember that until last year Feduk met with Daria Panfilova . The romance lasted more than five years, the musician even dedicated the song “Flakes Are Flying Up” to his beloved. Fedor and Daria broke up at the beginning of 2020 by mutual consent and remained friends. Subsequently, the rapper spoke evasively about his personal life, or told reporters that his heart was free.
Feduk became famous thanks to the hit “Pink Wine”, recorded together with Eljay. Last September, at the GQ “Person of the Year” ceremony, Fedor Insarov became the winner in the “Discovery of the Year” category. By the way, Arkady Novikov and his daughter were also present at the event. It is quite possible that the GQ “Person of the Year” ceremony was the beginning of the rapper’s romance with the girl.
Fyodor Insarov, known as Feduk, with his parents and beloved Alexandra Novikova / Still from the Youtube show Comment Out
As for Alexandra Novikova, it is known that she studied in New York and London. Returning to Russia, the daughter of Arkady Novikov launched her project on Instagram about a healthy lifestyle and proper nutrition, Howtogreen, within which the book “Healthy Recipes from Sasha Novikova” has already been published, and there is also a cafe with organic products. In addition, Alexandra is already a fairly popular blogger. 150 thousand people have subscribed to her Instagram page Howtosasha.
Alexandra’s parents Arkady Novikov and Nadezhda Advokatova have been together for more than 20 years. The girl’s father became the laureate of the “GQ-2004 Person of the Year” award in the “Restaurateur of the Year” category. Novikov is a commander of the highest Order of Italy “For Merit to the Italian Republic”, as well as the founder and one of the members of the coordinating council of the Federation of Restaurateurs and Hoteliers. Arkady also has experience working on television. In 2013, Novikov became the host and chief judge of the STS show “MasterChef”. The restaurateur also took part in writing the script for the project and composed recipes for the contestants. In 2014, Arkady Novikov again acted as the main judge in the show “MasterChef,” which was extended for a second season. The restaurateur's wife owns several florists and a spa in London. Among her regular clients are such celebrities as Dasha Zhukova , Alsou, the Deripaska , Fyodor Bondarchuk, Dmitry Malikov. In addition, Nadezhda Advokatova is friends with Yarmolnik’s wife, who makes handmade figurines and dolls. In addition to their daughter, the Novikovs are raising a son.
Alexandra Novikova with her parents and brother
– What do they eat in Russia, in your opinion? And what do they eat wrong?
- Meat, too much meat, too many cutlets. I don’t think that eating meat is terrible, but in Russia 80% of the diet is meat, there are eggs everywhere, in every bun, in every cake, in bread. Therefore, I offer dishes that slightly expand the diet and include something more healthy in it. The people who cook my food understand that you don’t have to put eggs in everything, what you can substitute, what oils to use, what salt.
Youth
My mother forbade me to dye my hair, so I experimented with haircuts and makeup. I have to admit, it’s not always successful. When I was 13, I had an orange face because I had chosen the wrong foundation. And at 18, she cut off her own bangs. Then, influenced by films with Audrey Hepburn, where she has very short hair, I decided to have a short bob. This haircut doesn’t suit me at all, but at the time it seemed like I looked very cool. I would never cut my hair so short now!
Since childhood, I remember my mother’s Guerlain “meteorites”. I was so delighted with these colorful balls in an elegant box that my mother gave them to me.
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– You’re the one who’s re-educating him, right?
- Oh no! Sometimes he can only ask me something. I sometimes see him on Instagram posting fresh vegetable soup instead of some cheesecakes. He throws tomatoes and herbs there and says that it’s great. It’s hard to cram all these vegetables into yourself at once, but I take everything, grind it, and it turns out quite easily. All these vitamins for breakfast are a great start to the day. Of course, dad loves to eat and I love it. I don't always deny myself eggs or cheese. I believe that a healthy lifestyle is not just about what you eat. I'm not a vegan, much less a fanatic. Otherwise, I would probably have had to give up a lot: simple restaurants, the opportunity to drink a glass of wine at a table with friends. Sometimes this is possible too. Yes, in the end, if one day I want to eat a piece of meat, I will take it and eat it, as long as it is of good quality. But I don’t want to yet. It’s not entirely healthy to live when you deliberately deprive yourself of everything. I believe that a healthy lifestyle is also about balance.
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– Does the Internet help you with everything? Or is your social circle just vegan?
– Yes, I have several friends who help me. And what helps me the most is the course I took, it’s called Institute for Integrative Nutrition
– started about a month ago, very interesting.
This is an American institute for healthy lifestyles and healthy eating. All courses take place online. It’s very cool that people write about this, they are very famous doctors or stars: for example, Alicia Silverstone
, she’s been a vegan for 20 years and wrote her own book about health.
Upon completion, I will receive a Health Coach
. In Russia there is no such concept, but this gives you the opportunity to train people, you can become a personal trainer on a healthy lifestyle.
Early life: college, expulsion, first attempts at writing and first fame
At the Mining Institute, when Alexander Novikov passed the exams, they directly told him: “Your scores are passing, but there’s a problem with the Komsomol card...” The young man was taken to the dean’s office and they began asking tricky questions. “Why don’t you want to be in the ranks of the Komsomol? Maybe you have something against your native Communist Party?” To which Novikov (like soldier Schweik, in his words) answered with an innocent look: “I probably haven’t grown up to become a Komsomol yet. I haven’t worked hard enough on myself, I’m not worthy!” It was impossible to find fault with such answers, and he was accepted into the university.
https://www.instagram.com/aleksandr_novikov_official/
Still, he was expelled later! Surely they were looking for the reason, and it didn’t take long to arrive. Alexander lived in a dormitory, and one evening, when he was returning from school, a Komsomol organizer picked on him on duty: why wasn’t he personally informed about his arrival? Word for word, the course leader and the trade union organizer came running to the Komsomol organizer’s rescue, and a fight broke out. The female investigator then asked Sasha: “Why do you hate them so much? I broke one’s glasses, another has black eyes all over his face!” The answer was: “They drink vodka and take girls around, and they write denunciations against others about the same thing.” The lady sighed: “Yes, my son also studies at this university and talks word for word.” And then she added: “I can’t do anything, I’ll have to serve fifteen days.” And on the sixteenth day after the fight, Novikov was confronted with a fact - he was expelled.
He didn’t try to do anything else, and why? To be tormented again with questions, why not a Komsomol member? So that they wait for an opportunity and kick you out again? Alexander gets a job at a local restaurant, especially since he was already married (about personal matters later), and he had to feed his family. The first songs that Novikov sang not for himself and his friends, but from the stage, were from the repertoire of “Pesnyary”. In 1989, the singer with the group “Rock Polygon” added compositions in the style of rock and roll, reggae to the works of “Pesnyary” - yes, yes, the famous chansonnier sang in his youth in the style of rock and roll!
1981: The Novik Records studio opens in Sverdlovsk, where Alexander records the first two (for now together with the ensemble) discs. By the way, in the same studio the first discs of such famous groups as “Nautilus”, “Agatha Christie”, future members of the “Chaif” team were released. But the main income for Novikov and his colleagues came not from the release of discs, but from the production of musical equipment. And what is now welcomed, called a rarity or hand-made, was then equated to illegal labor activity and speculation!
https://www.instagram.com/aleksandr_novikov_official/
At flea markets and second-hand stores, non-working tools and equipment were bought, everything was reassembled, remade and sent back to the second-hand stores. Or Novikov and his comrades exchanged their “rarities” for branded guitars. What came out of Novikov’s hands was bought with a bang. “I probably would have made an excellent master of musical equipment, and I would still be collecting speakers, centers, guitars, if not for my first disc,” Novikov later recalled.
The group was already so popular that it was impossible to buy tickets to Novikov’s concerts in the Sverdlovsk Palace of Culture on the day of the performance. The halls were crowded with audiences, and self-made cassettes with recordings of Alexander’s songs were already being sold throughout the country. In 1984, the musicians decided to officially release the first disc, where all the songs were by Novikova. “Take Me, Cabby” - this is the name of the album based on one of the songs; it was released on the third of May, and a few months later the singer was arrested.
– Beauty also relates to a healthy lifestyle, doesn’t it? Beautiful people should also be healthy, right?
– You know, there are a huge number of models who forget to drink water and eat normal food! However, they are healthy and beautiful. This is all while they are young, and genes, genes play a huge role: what you look like, what your metabolism is, back and forth. But it is absolutely certain that if you eat vegetables, you digest everything faster. If we talk about diets, I tried a lot, ate wrong, went on meat diets, but now I don’t eat meat at all. But I believe that you need to listen to your body. If you want meat, then you have to eat meat. I don't want to. There is a feeling that I am losing the habit of this taste. I didn’t even re-educate myself. This all went on for more than one year. My friend, a vegan, once says: “Try reading a book.” I no longer remember the author. It was about 300 pages, and all this time it described how bad it is to eat animal products, how terrible meat is, how all this affects your health. I thought it was unlikely that I would ever be able to not eat meat, but I could try. After that it temporarily stopped, but still left the fish. I haven’t eaten gluten yet - this protected me from all kinds of cakes and buns. Then, after some time, I completely accidentally came across a video about what happens on farms where animals are raised: what they do with them, where they live, what they eat, how they are killed. Honestly, even dairy farms are terrible! I couldn’t stop watching this video: I cried and watched. At some point, my switch turned on: “No animal products, I don’t need it, the world is not built like that!” I followed a vegan diet, but then, after talking to some people, I began to realize that this is not for everyone. Just because it’s okay for me doesn’t mean it might be good for others. This pushed me to do more research. I am interested in sharing the information that I know and the opinions of famous doctors and nutritionists, European and American, so that people know about it.
– So you wouldn’t go with a banner in defense of animals in that case?
– This is a fixated vegan who will do this, say, “That’s it!” This is the only way to live, there are leaves,” and all that. At some point I was like, “What is my dad doing?!” There was such a weirdness as soon as I saw enough of it all. I don’t have a bad attitude towards this, he’s not pushing drugs on people, there’s nothing wrong with that. We don't argue about this. But he supports me, although he is quite critical of everything I do, including my recipes, what I write, what I post on Instagram. But it helps me a lot. It helps that I have a person next to me who has been in this business for 23 years! It seems to me that he also looks at some things differently: instead of sugar, he can add something else. He doesn’t mind, he says: “Let’s open some healthy restaurant together.” I'm a little afraid of this. It was on the site of this burger shop that I thought of opening my own healthy food restaurant. I’ve even found designers and a chef, and have already begun to approach all this. But then dad realized that there was a meat shop nearby, and that this meat shop did not have access to the restaurant to serve food. It turns out that all this would go through a vegan cafe, they would carry all these meat products. Therefore, nothing healthy would come of it. I looked for other places, talked to people from this industry, and have not yet understood whether this vegan story in Moscow is necessary or not. And so I decided to try with the site - to see if people would be interested in it or not. I loved it so much! I love communicating with people, they ask me, they write to me, they thank me. This is cool. This is what I am trying to achieve, so that people include more healthy foods and vegetables in their diet. Some products are difficult to find in Russia. Maybe there are some, but no one really knows about them. I find this interesting. Why are sweet potatoes better than regular potatoes, for example? I’m not saying that everyone should be vegan, I don’t consider myself a vegan, I can eat cheese and cake sometimes, I don’t keep myself on a leash: “That’s it, Sasha!”
Your own business
In the US, organic food is popular mainly in metropolitan areas like New York or Los Angeles, where people can afford to buy expensive organic food. But in Atlanta there is nothing except Burger King. Due to my inexperience, I didn’t understand where the exorbitant prices for organic food came from until I tried to make a green smoothie myself: it took me almost two bags of vegetables! But now at least I know what I'm paying for.
When I arrived in Moscow, I got the idea to open an analogue of a New York vegan cafe.
I worked on this for several months, even found the premises and cooks. But in the end my plans fell through. So for now I put this idea aside and switched to the blog and website howtogreen.ru, where I talk about healthy nutrition. Interview: Katya Domankova Text: Maria Stefanova Photo: Asya Zabavskaya
