“The businesswoman who dared to argue with the President.” “The owner of a chain of cafes burst into tears in front of Putin.” Both of these headlines are not entirely true: the resources that published these headlines were simply trying to attract the attention of as many visitors as possible with the help of scandalous text, a well-known technique. Anastasia Tatulova, owner of the Anderson Cafe chain, was indeed present at the meeting of the President with business representatives. And she talked to Vladimir Putin for a full 12 minutes, but did not argue or cry. The woman, with difficulty, held back her tears, and in the process of communicating with the President, she tried to tell what a catastrophic situation she and her colleagues found themselves in in the spring of 2020 due to the pandemic that hit the world.
A completely self-made businesswoman, in the late 2010s she left a promising job and plunged headlong into private business, building her company from scratch. She survived raider takeovers, targeted persecution on social networks and many other attacks from competitors and ill-wishers. Anastasia Tatulova is an example to everyone that it is possible to successfully run your own business in the difficult conditions of Russian business and earn a positive reputation with hundreds of thousands of clients. After her conversation with Vladimir Putin, where she was not afraid to expose the shocking truth about the situation of small businesses in the context of the coronavirus, unprecedented interest in the fearless woman arose. Any details of the life of Anastasia Tatulova are of interest to people who follow her life path.
Official data
- Last name, first name, patronymic: Tatulova (nee Shlemova) Anastasia Anatolyevna;
- Place of birth: Russia, Arkhangelsk region, Severodvinsk;
- Date of birth: 1974, September 25;
- Zodiac sign: Libra, according to the eastern calendar - Blue Tiger (element of the year wood), patron planet Mars;
- Higher education; graduate of Moscow State University. Lomonosov, Faculty of Journalism;
- Occupation: founder and owner of the network of family confectionery shops and cafes “Anderson”;
- Family status: Married; husband – Tatulov Alexander;
- Children: sons Artem and Timur.
Before Anderson
The homeland of the successful entrepreneur is not Moscow at all, as is erroneously indicated in some of her biographies, but the city of Severodvinsk. There, two girls appeared in the Shlemov family - Anastasia and Ekaterina. Maybe that’s why Anastasia has such a strong and irreconcilable character that this was passed on to her by inheritance: after all, her dad is a naval officer, Vice Admiral Anatoly Fedorovich Shlemov, a mine-resistant ship of the Russian Navy was named in his honor in 2019. The girls' mother had a modest profession - she worked as a piano teacher. The Shlemovs ended up in Moscow when the head of the family was transferred to the capital due to a promotion.
Anastasia Tatulova in her youth. 2003 with a friend
Dad’s transfer to the capital is probably the reason why “Anderson” appeared,” Tatulova later said in an interview for the “vc” resource: “My sister and I lived in a bright, pleasant environment as children, and when we found ourselves in Moscow, I struck by the uncomfortable and rude city.” She entered the Faculty of Journalism in Moscow at Moscow State University: probably the girl could not have imagined that she would then begin to do something completely far from the profession of a journalist! But as a student, she had already begun to mentally build schemes on how to earn money: “Studying at the university took place during very difficult years, when, for example, my scholarship was enough for 20 loaves. I was interested not just in making money, but in the process itself.”
with uncle, sister and nephews at the laying of a ship named after dad
As a student, she went to work as an ordinary employee in an advertising agency. After observing the work of the company, the girl realized: she could organize her own business just as well. She was involved in her advertising company for several years: this is where Anastasia Tatulova worked until 2008, as indicated on Wikipedia. Selling my own business, then working for hire in three places - this is how the year passed from 2008 to 2009. Another crisis in the country influenced her latest dismissal, or she was tired of working for “someone else’s uncle”, it is unknown - she found herself unemployed at over thirty years of age. The Volkonsky confectionery store near the Mayakovskaya metro station - the woman often went there to buy delicious bread and pastries, and every time after visiting Volkonsky she began to dream of her own cozy place where she could receive parents with children, feed them delicious food and entertain them.
"My Prechistenka"
- series, released in 2006. This work gave Savosina the opportunity to fully gain a foothold in the category of promising serial actresses. Here the story was strikingly different from those mentioned above. The viewer is presented with a story about families who lived in the 19th century in one of the regions of Moscow. The 19th-21st centuries are a period that is shown in faces, life destinies, conflicts and secrets. Here you will not see “soap”, but rather a real revolution, war, repression and a lot of death. But it would be strange to make a movie that doesn’t have love. That’s exactly what Anastasia Savosina found on the site in the truest sense of the word. Only she didn’t know then that this love would quickly overtake her. On the set, Nastya meets her colleague Sergei Mukhin, with whom she will later be connected not only by film friendship.
How Anderson appeared: the difficult path to success
The first cafe was opened together with a friend - we agreed to raise money, get promoted, and then attract investment. It wasn’t even a cafe, but a space in the format of a corporate canteen (Anastasia later got rid of it, but now she gratefully remembers the “pioneer”). The entrepreneur describes interesting details in her book “It’s impossible, but it’s possible”: how they entered into an agreement and resorted to a lot of deception (and at that time it was impossible to start your own business any other way). The very first cafe in the style of today's Anderson was opened in the South-West of Moscow, on Ostrovityanova Street. A nondescript room with an awkward layout later became a real family cafe: “Residents of neighboring houses come running to us almost in slippers and dressing gowns, children come in, place an order with the words: “Now mom will come down and pay,” - from one interview with Anastasia.
An iron will, a strong desire to develop her business, and the dream that people would not just pay money, but would do it with gratitude, tell their friends about cozy cafes offering delicious food - this gave Anastasia Tatulova strength to slowly but surely move towards her goal . The selection of personnel for the developing chain of cafes was tough, but “every person working for it is a piece of the puzzle of love for children and responsibility,” from the reviews of visitors. “As soon as the first cafe was cut off and equipped with a “children’s” area (this was in winter), mothers with children who were walking and wanted to warm up and have a snack immediately began to come to us: the children came in in overalls, covered in snow, with shovels in their hands.” , - according to Anastasia.
2020 with the team
She also had difficult periods during the development of her business - and without this it is impossible in Russian entrepreneurship. The first difficulty was the crisis of 2014, when Anastasia and a friend, who agreed to invest in the business, took out a loan of more than 40 million to equip a new factory (they produced the products themselves). Apartments, equipment, cars - everything was used as collateral for the loan. Suddenly sanctions struck - the infamous food embargo, and they lost 90% of the products they had previously purchased. “A friend lost her nerve, and she offered me to buy out her share for 90 million! But I didn’t have that kind of money. It took a year for us to understand each other,” from Anastasia’s conversation with Alexei Petropolsky (founder and host of the “Business in Law” channel on YouTube).
“If businessmen stop giving bribes to officials, they will die out as a class,” says Anastasia Tatulova: she, as she honestly states, has never given a bribe to anyone. By the end of 2019, several small family-oriented cafes had grown into a huge network of cozy establishments where parents and children can have a delicious meal, relax, celebrate their child’s birthday, and much more. “Beautiful cafes with a complex character,” is how one journalist called Anastasia’s establishments, and their total number has long exceeded fifty. Yes, every Anderson cafe is really not simple: there is no alcohol, the animation workers are attentive and professional, but if their visitor offends him, he will be politely but firmly asked to leave. “Not just a chain of establishments, but a special civilization,” they wrote about Anderson on biz.mann.
meeting with Putin in 2018
Hosting graduations and weddings, delivery of corporate lunches, a gluten-free menu for allergy sufferers, a huge selection of hot dishes, sweets and drinks are just a small part of what the cafe chain has become famous for. The spring crisis of 2020 not only hit Anastasia hard - it became a real disaster both for her and for the cafe workers. During the famous dialogue with Vladimir Putin at a meeting of entrepreneurs, the woman really had difficulty holding back her tears while talking about the terrible state of affairs. But she didn’t just complain, but came to the meeting with the intention of reaching out to the President and convincing him to help private business: “I paid out of my own pocket as much as I could to the people working for me, and my heart was breaking with pain when I had to fire some of the workers,” - excerpt from that conversation. Time will tell whether high authorities will pay attention to this speech...
Let's sum up the first results
The above film works helped Anastasia Savosina write her impressive resume, or, if you like, portfolio. It was this creative stronghold that helped her firmly stand on her feet as a self-confident and respected artist. She actively continues to choose new images that are strikingly different from one another. In 2012, 4 projects with the participation of our heroine were released at once: - “Mommies 2”; - “A girl for a decent family”; - “Shall we wake up together?”; - “Anechka.” What needs to be pointed out is that Nastya is not shy about accepting offers for both main roles and far from minor ones. She herself claims that with her heroines, she adds to the collection of characters that she dreams of playing. From the most positive and decent, to the extremely negative. It is also difficult not to notice Savosina’s performance in complex dramas, such as the film “Three Stars” and the crime detective “Orca”. Both were released in 2014. Here, not only the roles are strikingly different, but also the young actress’s very approach to fulfilling the director’s task. The decision of the heroine of the story to try herself in comedy, which is called “New Year’s duty,” will also not come as a surprise. The film was also released in 2014.
Pressing honest business is a sacred cause
Ways to launch successful competitors around the world are not always honest - every businessman in Russia knows this. Any tactics are used to annoy opponents, from bribing government agencies and pitting them against business opponents, to ordered slander on the Internet. A real raider takeover - this is what Anastasia Tatulova had to face in 2018. The fact that businessman Mineev (the owner of the LLC from which Anderson rented the premises) was allegedly killed, and his property was transferred to other owners before the murder is a murky and completely different story. The Anderson Cafe on Varshavka was actually seized (allegedly by new owners), the entrance to the establishment was guarded by armed people, Anastasia was called and demanded to pay rent (which she paid to the real owner).
The “Eggplant Story” became public a year earlier, in the spring of 2017. A visitor to Anderson published a hysterical post on Facebook, where she said: they brought her a vegetable stew, she took a piece of eggplant from this stew and allegedly received a chemical burn to her mouth. A huge number of reposts were immediately made, and everyone who was not too lazy began to throw mud at the cafe chain. A very serious suspicion arises that this statement was ordered, because the woman who accused Anderson of injuring her did not contact the business representatives even once. Or maybe she decided to promote herself online out of boredom - that’s also possible. The case reached a dead end when Anderson's lawyers decided to sue the "victim" for libel.
"Lace"
- a series that appeared on the screens of the first Russian channels in 2008. A huge galaxy of famous actors played on the set: Elena Yakovleva, Stanislav Lyubshin, Glafira Tarkhanova. The name of Anastasia Savosina is now in the first paragraph of the credits. The complex story of one family, which early on is left without an influential head and father, opens up new facets of the young actress’s talent to the viewer. Moving from the capital to Lepinsk, recently aristocrats, become nobody and build their lives in a new way. The series has become mega-popular among fans of Russian melodrama.
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Personal life
It is going very well for Anastasia Tatulova: the young woman got married when she was twenty years old, and her husband Alexander was twenty-six. Little is known about Anastasia’s husband; you can only find information about him on Facebook that he studied in Moscow at MGIMO. The woman openly talked about how difficult it was for her to develop a business when she had two teenage sons at home. “I didn’t want to lose sight of the children, I understood that I needed to check the lessons and communicate with them, but it was so difficult to manage - to keep up with everything!” - from her stories about family life. To the credit of her husband, Alexander always understood and supported his wife in everything. The photo on their social networks shows that the Tatulovs have a wonderful relationship.
son Timur on the left, son Artem on the right, husband next to him (2019)
Anastasia’s sister, Ekaterina Gamova, is not just her “native blood”, but also a real business ally. Ekaterina also works in - she is the brand director of cafes and pastry shops. Anastasia’s eldest son Artem, according to his mother, once wanted to develop the hotel business. Now Artem Tatulov is the director: the company specializes in children's recreation and education. “We know how to make children’s holidays useful and safe!” – this is the company’s motto, announced on the official website “HEADSTART”. Artem successfully develops family traditions (his business is also connected with children), and will definitely be principled and honest in his work, like his parents.
Passion for art
While still a schoolgirl, Anastasia Savosina, whose photo can now be seen on the pages of glossy publications, began attending the local drama club at the House of Culture, and later played on the stage of the youth studio “Theater on the Outskirts”. It was this kind of pastime that directed her attention to art and gave birth to the desire to become a professional actress.
After receiving a school certificate, Nastya becomes a student at the Boris Shchukin Theater Institute, where she studies in the workshop of Evgeniy Knyazev until 2004. She was “taken” straight from the graduation performance to the theater. Mayakovsky, on whose stage she appeared for three years. She managed to play in “The Adventures of Little Red Riding Hood” and “Divorce Like a Woman.”
Thinking that unless you do anything yourself, nothing will work out, Anastasia Savosina is trying to audition for roles in TV series. A little later in an interview, she admitted, without any hesitation, that at first she was thinking about money and how to get on the screen. The girl was smart and understood that those who would not only act, but also constantly appear in advertising, would achieve much more than those who sat for years waiting for the “main role of their life.”
Interesting Facts
- She bought her first car when she was still working in advertising, placed a large order with us and did not pay the money for a long time, and suddenly on New Year’s Day the funds arrived in her account - about fifty thousand dollars! I bought my first car with this cosmic sum.”
- Thirteen cities in the Russian Federation and in the former CIS countries - Anderson cafes are open there. The company cooperates with such well-known brands as Utkonos and Vkusville. Among Anastasia Tatulova’s close friends is the owner of the Faberlic concern.
- Ministry of Internal Affairs, OBEP, Rospotrebnadzor: they also had a hand in “pressing” Anastasia. “We’ll arrange it for you!” – representatives of Rospotrebnadzor threatened the woman, after which E. coli was “suddenly” discovered in her cafe. Tatulova was not afraid to declare in the press that the samples were falsified.
- But she doesn’t only have ill-wishers: those who are decent and honest themselves are friends with her and help her in difficult times. Among such people, for example, is Evgenia Lazareva, a member of the Council of the United Russia party.
- Sergei Sobyanin's confidant in the Moscow mayoral elections in 2018, nomination of her candidacy for the Moscow City Duma - these are other significant events in the life of Anastasia Tatulova.
- The owner of the Anderson cafe chain is trying to maintain business during the difficult period of spring 2020, although she stated in a conversation with the President that the situation is close to disaster. Now cafes are working with food delivery to offices and organizing the sale of children's lunches. Anastasia’s cafe received a lot of positive feedback online for delivering delicious confectionery for Easter.
- Growing with is the principle of work in her cafe. “It’s difficult to keep up with me, but being with me is fun and satisfying,” Anastasia Anatolyevna said about her business. The clients of her cozy establishments and all kind people sincerely wish her business to get out of the crisis and develop further.
"I will not be back"
- series, released in 2005. This work became very important in Savosina’s nascent career. On the set, she meets Anna Snatkina, who has long been loved by the public. The role of Marina, a selfish and cunning student who wants to marry a car-apartment in Moscow, opened up new facets of the actress’s talent. She managed to brilliantly play a negative character, against which the images of the other heroes are perfectly revealed. Nastya worked 420 minutes of airtime “excellently.” They begin to recognize her on the streets.
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Real review of the work
- People are distrustful of reviews posted on the Internet. It’s no secret: some companies order “horror stories” about competitors, and are just as willing to pay for invented praises in networks for themselves. The text below is unique for two reasons. First: he repeats almost word for word what a girl named D. who worked there said; The name is not indicated because it is rare, and the girl, out of modesty, does not want to be recognized. The second reason is that the review is completely truthful, because its author has no reason to invent anything.
- “I worked at the Anderson establishment in Lyubertsy. I won’t lie – I worked in a separate room; I didn’t have to work hard in the “children’s” room. But since everything was in one room, I could clearly see what was happening in the “children’s” territory. I’ll say right away that the cafe is excellent, the prices for everything are moderate, average. I can’t help but note the main feature of “Anderson” - this is a fanatical attitude towards cleanliness, in the literal sense.
- Now about the details. For example, in the Lyubertsy cafe there were (when I worked there, even before the crisis) two children’s areas, despite the fact that they are located quite close to each other. Everything in these rooms is equipped as conveniently as possible for parents. The feeding area is monitored very carefully; strangers are not allowed there. There are always some hygiene products there if mommies have forgotten. What they write in their advertising: “You can get diapers and much more from us,” is true.
- In the toilet room there are automatic changeable units and audio fairy tales are played. Even there, everything is done to make guests feel comfortable and pleasant. In the “children’s” rooms I always saw two animators - the girls were very attentive and responsive. Another feature of Anderson: their life-size bear always came out for birthdays.
True, I won’t lie, I don’t know - it’s a surprise, or it’s paid extra.”
"Forest Princess"
— filmed in 2005. On the set, Savosina met already well-known actors for the audience: Maria Kulikova, Tatyana Markova, Nikolai Machulsky. The plot of the film is based on the Russian folk tale about Ivan and Marya. Nastya plays Sineglazka and diligently absorbs the experience of her more venerable colleagues. The role did not glorify the young actress, but gave her invaluable experience working in front of the camera.
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