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This memorable participant in the reality show “Dom-2” is not the first time coming to the love TV set for his soulmate. I remember that he once even won the “Person of the Year” competition! TV viewers even fell in love with a handsome, tall, stately young man from distant Belarus, Sergei Sichkar, for his patience, restraint and decency.
How much he suffered because of his girlfriend! How he stood up for her! It’s a pity that after leaving the project, he not only couldn’t keep his love, Sasha Skorodumova, but, unfortunately, managed to stumble and break the law.
Having served, as they say, from bell to bell, the young man returned to the television set to try his luck again.
Mikhail Podorov
Mikhail Podorov on the Dom-2 project and now
Among those who are in prison from Dom-2 is ex-participant Mikhail Podorov. He appeared on the project in 2007, and left it a year later; the guy was kicked out for leaving the perimeter without permission.
In 2010, his name again thundered throughout the country; Podorov was accused of distributing and storing drugs in large quantities. Mikhail was sentenced to 16 years in prison to be served in a maximum security colony.
Childhood and adolescence
In the small Belarusian town of Smorgon, on October 13, 1986, a little boy, Seryozha Sichkar, was born. His family was the most ordinary: his father was a simple worker with a higher technical education, his mother was a teacher at a polytechnic lyceum.
He was more than one child in the family; Sergei also has a sister. From childhood, parents instilled in their children a sense of responsibility and justice. They taught hard work and respect for elders.
What did the boy dream of as a child?.. Of course, an astronaut! Or, as a last resort, a sailor. But, unexpectedly, a real tragedy occurred in their family. This happened exactly when one day the father, the head of the family, decided to leave the family and divorce their mother. That’s when all the ideals of the correct and well-mannered Seryozha collapsed...
Sergei was always a diligent and diligent student at school; all the teachers noted his insight and called him a smart boy . But at the age of 10 he was replaced. It’s understandable, he lost his dad. But little Sergei Sichkar managed to find strength in himself and later showed himself as a real man in his family. He not only managed to support his loved ones: his mother and sister, but also tried as best he could to help around the house.
Sergei was always physically developed. Since childhood, he devoted a lot of time to weight lifting classes, and also studied in the karate section. In addition, this strong, both morally and physically, boy was always very collected, disciplined and always approached his studies very responsibly. For this, the teachers at school not only loved him, but also respected him.
Sergei never refused to help his classmates and was never rude to his teachers. Serezha graduated from school with only A's and B's.
After graduating from high school, Sergei Sichkar, as planned, passed the exams without any problems and entered the Minsk State University at the military law department.
Sergei studied diligently and, as always, responsibly. For five years now, university teachers have spoken with respect of this serious young man. By the way, he showed great promise! He could have had a serious and promising career... five years flew by.
After graduating from the State University, he managed to serve in the army and test his knowledge of jurisprudence in practice . At first, he got a job at a serious company as a simple lawyer, but quickly climbed the career ladder, becoming the head of the legal department.
But something pulled him to Moscow. And, despite the timid protests of his mother and sister, Sergei Sichkar still goes to the capital of Russia to conquer the city of prospects.
Surprisingly, the 25-year-old limit specialist quickly settled into Moscow and made necessary and useful connections. He was immediately noticed in the modeling industry. They invited me to one shoot, then another and another. The young man always had excellent qualities for a model. A strong, pumped up torso with six-pack, tall stature, piercing blue eyes.
Sergei Sichkar repeatedly auditioned for various roles in various TV series. He attended castings every now and then. But, somewhere, and in his filmography, luck did not smile on him. And it’s clear why: Sergei was always a man of few words and was used to keeping all his emotions to himself.
But as a fashion model, he was extremely in demand. Over time, Sichkar acquired the finances to rent a decent apartment and not need for anything. Career was going uphill.
In addition, Sichkar managed to get a job as a lawyer in a serious organization; he was assigned a good salary . Everything in his life was going as well as possible. But the serious young man could not find a soul mate to start a family.
He was always different from other modern young people. He strove for seriousness in relationships. But there was no such girl next to him... That’s when he decided to come to the reality show “Dom-2”, where the slogan was the words: “Build your love!”
Sergei Sichkar: biography
Born on October 13, 1986 in the Belarusian city of Smorgon. He is from a simple family. My father received a higher technical education. Mother Svetlana Alexandrovna worked at the Polytechnic Lyceum for many years. She is a Master of Industrial Training. Sergei has a younger sister.
As a child, our hero first dreamed of becoming an astronaut, then a sailor. Neighbors and relatives spoke of him as a calm and intelligent boy beyond his years. His parents divorced when Seryozha was barely 10 years old. He was very worried about this. But at some point the boy realized that he was now the main man in the house. From now on he must protect his sister and mother.
Participation and stay on the reality show “Dom-2”
His first visit took place back in 2013. On January 11, Sergei Sichkar came to the TV show of love and expressed his sympathy for Varvara Tretyakova. But after talking and meeting a little, the young people realized that they were not made for each other. The girl always led a free lifestyle, and Sergei wanted to find a life partner and Varvara did not fit this image at all .
Just as Valeria Masterko, who was also dying according to Sergei Sichkar, did not fit at all. She ran after him like a dog and begged for love. Sergei has always been sincere and honest. He immediately told the girl that she was not suitable for him. They are so different and in general Valeria is not in his format.
But the girl literally begged for a chance to try living together. Less than two weeks later, the couple broke up. They were clearly not on their way. Of course, Sergei did not remain without female attention. The girls of the project were circling around him in a swarm. Who was not among them!
Even Aliana Ustinenko and Valeria Uvarova showed sympathy for him. But the guy was adamant. Exactly until the moment when the eccentric beauty with the daring character of Alexander Skorodumov appeared on the reality show.
Sergei Sichkar immediately lost his head over this long-legged and capricious girl. He did everything to earn her attention, and then love. Later, the couple Sergei Sichkar and Sasha Skorodumova became one of the exemplary ones. Touching relationships, beautiful dates, noisy showdowns and no less stormy reconciliations...
Their relationship had everything: passion, love, jealousy, hatred! TV viewers literally rooted for this couple. And when in August 2013 he won the “Person of the Year” competition, no one was surprised by this event. Everyone was just happy.
He was loved by both TV viewers and project participants. The “Person of the Year”’s gift was an expensive car worth several million rubles. By that time, Sergei had accumulated a lot of debts, so he had to sell the prize car in order to completely pay them off.
In September of the same year, the lovers, holding hands, left the reality show “Dom-2”. However, life outside the perimeter is different from what the guys are used to. Having not lived even six months together, the couple broke up. True, the guys managed to maintain a reverent relationship with each other. They continued to communicate...
The young man tried to return to the project literally the next year, 2014. At that moment, he was surrounded by beauties arriving on the TV set of love. Among them, Nastya Kovaleva and the no less bright Liza Kutuzova tried to clamp him down with special zeal and diligence. However, Sergei could not lie either to himself or to those around him. He continued to sincerely love Alexandra Skorodumova. He always remembered her.
Without living even a couple of months in the clearing of “House-2”, Sergei Sichkar left the reality show. And then his life went downhill. He tried to work, and it so happened that he was convicted of selling stolen cars. This happened in 2020.
Coming to the project once again, Sergei clearly stated that he did not intend to waste his money, and was looking for the one who would become his destiny.
Margo Ovsyannikova, who became interested in him, certainly did not fit his type. Sergei, in his characteristic manner, honestly and tactfully told Margot and the guys about this. He definitely intends to return his beloved Alexandra Skorodumova to the project. According to preliminary data, Sasha has already given her consent.
However, Sergei could not get along with the new participants and quickly left the project , saying that House 2 was no longer the same.
Sergey and Ekaterina Sichkar: About business, happiness and why people are against charity
The organizers of the first charity conference in Krasnodar, “General Meeting of Directors,” Ekaterina Sichkar (Sarafan advertising group) and Sergey Sichkar (Arka Group) spoke about the idea of the event, why people are against charity and what happiness has to do with it.
Your statement that people are against charity is quite provocative. What do you mean by this?
Sergey: I’ll answer with numbers. 67% of people want to help. But they don't do this. People are against charity because they don't want to be deceived. They don’t understand who will receive their money, they don’t see who they actually helped, and they don’t feel like they’re contributing to the common cause.
Then a counter question. What do you want from the conference? What are your goals?
Ekaterina: We have several important goals. Firstly, gather like-minded people. We invite only directors and business owners. Secondly, we help businesses develop, so we invite the best business coaches. And the third goal is charitable. We spend all the profits from the conference on creating a rehabilitation room that children with disabilities can visit for free and thus restore vital functions: walking, hearing, speaking.
The topic of your conference is “Business training or how to become No. 1 in your business.” How did you decide to combine training and charity?
Ekaterina: For us it is important “what to do” and especially important “how to do it”. It is our job to hold ideological events. Guests care about details, but for us it is important to create an event that people want to talk about - “Talk ideas for business.” This year we chose the theme of sports. And we came up with the idea to combine two goals: to improve business health and help children with disabilities gain health.
If we talk about the benefits of the conference for business, what do its participants expect?
Sergey: The answer is simple. The conference gives real practical recommendations that you can implement in your business yourself. We'll talk about professional burnout and tools that will help you avoid it, talk about a leader's personal brand, reveal the secrets of pricing and learn how to become the first in what you do.
What speakers did you invite for such an audience?
Ekaterina: Our trainers are outstanding marketers and consultants in Russia. They have proven their professionalism in practice. This is Igor Mann, the most sought-after marketing consultant in Russia and a best-selling author. Next is Roman Tarasenko. He has been working in marketing for 8 years and during this time he has been a consultant to more than 50 leading companies.
Sergey: Boris Zhalilo - he is generally one of the 10 best sales trainers in Russia and one of the 25 rising training stars in the USA. Of course, our permanent partner and great professional Alexander Polidi is a Doctor of Economics, with 20 years of experience in business, science and education.
Ekaterina: And, actually, me. Director of Sichkar group Ekaterina Sichkar. I have been in the advertising business for more than 10 years, I have been involved in large and complex marketing projects and I always advocate efficiency. Apparently, it was no coincidence that I was invited to the jury of the international advertising festival “New York Festivals”. I hope my recommendations on personal branding will be relevant to conference guests.
How many participants do you expect?
Sergey: There will be 200 directors and owners at the conference. No more than 2 top managers from each company.
How to become a participant in your conference?
Sergey: There are only two ways: register on the website genduirectoru.ru and purchase a ticket for 15,000 rubles or receive a personal invitation from the organizers - then the ticket will cost only 3,000 rubles. Our clients and partners, of course, receive such invitations.
How will you convince guests that the funds raised will go to charity?
Sergey: After the conference, we purchase medical equipment for the office, donate it to the Blue Bird charity foundation and make a report that every participant and partner of the conference will receive.
What would you like to wish to Krasnodar businessmen?
Ekaterina: Business is a game of winning, and when we win, we feel happy. Moreover, when we do charity, we also feel happy (this has already been proven by scientists from Harvard). Therefore, addressing fellow businessmen, we can say one thing: be happy!
Charity
Do they pay money for participation in “House-2”
In the first 2-3 months, young people stay on the territory of “House-2” absolutely free of charge. They receive housing, food and medical care, but cannot count on a fee.
If after this time the participant has not dropped out of the game, but has shown himself, the audience began to recognize him, then a contract is signed with him and a card is issued for receiving wages.
The payouts, especially at the beginning of participation, are not as huge as TV viewers might imagine. The starting monthly salary is only 30 thousand rubles.
This is what its former participant Stepan Menshchikov says about how much they earn at Dom-2:
“I have not been bound by a contract for a long time, so I can say: yes, the guys get money. Any work must be paid. The participant’s fee depends on who he is, what benefit he brings to the project, what authority he has, and status in the team. The amount of the fee ranges from zero to 200 thousand rubles.”
Currently, the maximum salary for TV stars is 250 thousand rubles. There is information that families on the project are paid more. So, Rapunzel and Dmitry Dmitrenko, her husband, receive half a million rubles a month for their family.
Relatives of participants sometimes appear on the project. The most famous mother is Tatyana Vladimirovna Afrikantova. She came to help her daughter Marina, and at the same time earn extra money. But in terms of income, her expectations were not met.
Here's what the woman says about this:
“I yapped all day, and they paid me like an old woman. I took such a blow... Why did they pay me 80? I became hoarse there. Moreover, I know that the same Olga Vasilyevna Gobozova was paid 130 thousand rubles...”
When Tatyana did not agree to increase her salary, she went home.
The more often a participant appears in the camera, the higher his chances of increasing his fee. In addition to the official salary in Dom-2, the stars receive income from participating in advertising. Let's see how much top reality show participants earn.
Note! In the era of coronavirus, everyone is looking for additional opportunities to earn money. It’s surprising that you can earn much more using alternative methods, up to millions of rubles a month. One of our best authors wrote an excellent article about making money on games with reviews from people.
How much do former members earn now?
TV production participants go to the project for various reasons. Some people dream of meeting their love there, for some it is new experiences and an opportunity to gain fame, for others they are only interested in the financial side. After participating in the show, new opportunities open up for young people.
Someone started their own business, someone is invited to corporate events, and someone starred in advertising. Many stars make money from advertising on social networks. Almost all ex-stars of the TV set have become “experts” on entertainment TV shows and in glossy magazines: they are invited to speak about the personal relationships of the stars, scandals and intrigues in show business and on television.
Which of the participants gained fame after the TV show, and which did not achieve anything?
How much do participants receive?
Registering a marriage on the show “Dom-2” is a step towards increasing the fee. The organizers pay the families of Olga Rapunzel and Dmitry Dmitrenko, Alina and Alexander Gobozov, Sasha Cherno and Joseph Oganesyan, Sergei and Daria Pynzari 500 thousand a month for two. This is a significant increase, because before marriage, Rapunzel received 200, and Sasha Cherno - 150.
The maximum fee of 250 thousand is received by Nikita Kuznetsov, Andrey Cherkasov, large salaries were given to participants of previous editions Evgenia Feofilaktova, Stepan Menshchikov, Rustam Solntsev. The salary of Ilya Yabbarov is 200 thousand, Alina Ustinenko and Maria Afrikantova - 150 thousand.
But Alexander Zadoynov admitted that his salary, despite his fame, does not exceed 100 thousand. This is due to the fact that the hero is not popular among the audience.
Participants of "House-2"
